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Featured

Traditional Training Won't Cut It: Why New Home Sales Consultant Training is the Future

New Home Sales Training Ideas

The Ultimate Guide to Home Builder Branding

Most Common Real Estate Objections & How to Overcome Them

Home Builder Software That Will Keep Your Teams on Track

NAR Lawsuit Explained: How it Impacts New Home Sales

New Home Sales Team Training Topics

Careers

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New Home Star Blog

Explore the latest insights

We aim to elevate the art of new home sales with visionary insights and expert perspectives.

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Sales 6 min read

New Home Sales Training Ideas to Boost Your Team

Learn about New Home Star’s formal approach to selling new homes using a critical path process and a sales funnel.

Sales 6 min read

Updated: May 5, 2026

How to Improve Teamwork and Collaboration in Sales Teams

Learn how to build teamwork in new home sales teams with proven strategies such as active listening, role-playing, and clear communication.

Industry 2 min read

Updated: May 5, 2026

What is New Home Star’s Vision for the Future of New Home Sales?

New Home Star’s vision is to lead the industry through innovation, superior products, and a focus on exceptional client and customer experiences.

Sales 5 min read

Updated: Apr 30, 2026

How to Motivate a Sales Team in a Challenging Market

Learn how to motivate a sales team in a challenging market with strategies, leadership tips, and fun ways to keep morale high and drive performance.

Sales 7 min read

Updated: Apr 29, 2026

How to Conduct an Effective Sales Meeting

If you’re wondering how to conduct a sales meeting, this guide provides discussion topics, team-building exercises, and a fail-proof agenda.

Sales 4 min read

Updated: Apr 21, 2026

When Traffic is Down, Sales Don’t Have to Be

Declining traffic doesn’t have to mean fewer sales. Builders who shift focus from lead volume to conversion drive more revenue with fewer opportunities.

Sales 7 min read

Updated: Apr 21, 2026

Managing Expectations in the New Home Buying Journey

How to manage buyer expectations throughout the home buying journey with proven strategies to improve satisfaction, reduce fallout, and close more deals.

Industry 6 min read

Updated: May 4, 2026

20 Common Questions About Career Growth in New Home Sales

New home sales is a well-regarded career with structured training, mentorship, and a variety of growth opportunities.

Sales 5 min read

Updated: Mar 18, 2026

5 Sales Strategies Home Builders Need to Win Buyers in 2026

New home sales experts share five strategies to help sales teams stand out, use AI effectively, and win more buyers in 2026.

Sales 3 min read

Updated: Apr 30, 2026

How is New Home Star Training Structured?

New Home Star’s training is purposefully structured in two main phases: onboarding and ongoing/continuous learning.

Sales 7 min read

Updated: Mar 10, 2026

How Builders Use Mortgage Strategy to Drive Sales and Protect Margins

Learn how builders can align mortgage and sales to improve affordability, increase sales velocity, and protect margins in today’s housing market.

Industry 4 min read

Updated: Apr 28, 2026

How are Builder Decisions Improved by New Home Star Insights?

New Home Star’s insights help builders make smarter, faster choices, leading to more informed, profitable decisions.

Marketing 5 min read

Updated: May 5, 2026

How is New Home Star Marketing Aligned with Sales Strategy?

New Home Star’s marketing is fully aligned with its sales strategy, ensuring all efforts attract the right buyers and support conversion goals.

Industry 3 min read

Updated: May 4, 2026

New Home Star At a Glance

New Home Star delivers higher sales, improved profitability, and a superior experience for both builders and buyers through expertise and innovation.

Sales 4 min read

Updated: May 5, 2026

New Home Star Sales Strategy and Structure

Training is both standardized and customized, providing a strong foundation while allowing for tailored adjustments to meet specific builder needs.

Industry 3 min read

Updated: May 5, 2026

Integrating New Home Star Consulting Services Into Builder Operations

New Home Star’s consulting is seamlessly integrated with its sales training programs to support business objectives and drive results directly.

Sales 6 min read

Updated: Feb 24, 2026

How Builders Can Create a Seamless Omnichannel Sales Experience

Builders must implement a fluid omnichannel sales experience that spans digital and in-person channels to better guide buyers to their new home.

Industry 8 min read

Updated: Feb 17, 2026

A Home Builder’s Guide to 2026 Paint Color Trends

Discover 2026 paint color trends for home builders, including trending kitchen, living room, ceiling, and exterior paint colors for new construction homes.

Marketing Tech 16 min read

Updated: Feb 16, 2026

What the Best Home Builder Websites All Have in Common

The best home builder websites aren’t static; they continually evolve alongside buyer expectations, sales strategy, incentives, and tech advancements.

Marketing 3 min read

Updated: Apr 30, 2026

What is New Home Star’s Philosophy on Builder Marketing?

New Home Star’s philosophy on marketing begins with the equation: traffic times conversion equals sales. This creates greater visibility for builders.

Industry 3 min read

Updated: Apr 22, 2026

Commonly Asked Questions About a Career in New Home Sales

New home sales jobs are offered by home builders, residential construction companies, and sales and marketing firms such as New Home Star.

Industry 4 min read

Updated: Apr 22, 2026

New Home Star: 15 Common Questions Answered

New Home Star focuses on driving traffic, boosting conversion rates, and creating a seamless homebuyer experience that grows sales and strengthens brands.

Marketing 4 min read

Updated: Apr 22, 2026

The New Home Star Approach to Builder Marketing Campaigns

New Home Star works with sales teams, uses proprietary data and insights to target the right buyers, and tailors campaigns specifically for each community.

Sales 4 min read

Updated: Apr 22, 2026

New Home Sales Training: What Sets New Home Star Apart

New Home Star provides access to a rich bank of sales training resources and opportunities for live, interactive learning, no matter where they are based.

Sales 5 min read

Updated: Jan 29, 2026

How to Build Relationships With Realtors Using the Realtor Drop Kit

Learn what to leave during a Realtor drop, from inventory sheets to buyer-fit guides, to build stronger Realtor relationships and drive sales.

Sales 3 min read

Updated: Apr 22, 2026

Home Builder Consulting: How New Home Star Customizes Guidance

New Home Star's consulting services provide builders with custom guidance into sales performance, marketing effectiveness, and key metrics.

Industry 3 min read

Updated: May 7, 2026

New Home Star Compensation Snapshot

Earnings can vary by region depending on home prices, demand, and builder incentives.

Sales 6 min read

Updated: Dec 11, 2025

End-of-Year Sales Strategies to Boost Traffic

We asked our team of expert sales leaders for field-tested end-of-year sales strategies that help boost traffic even during the busy holiday season.

Sales 20 min read

Updated: Dec 10, 2025

A Comprehensive Guide to Designing an OSC Program for Home Builders

The role and criticality of an online sales force has solidified as one of the most rapidly evolving facets of new home sales throughout the 21st century.

Sales 4 min read

Updated: Nov 24, 2025

How to Build a Virtual Sales Team

If you're wondering how to build a virtual sales team, this step-by-step guide will help you set your online team up for success.

Sales 9 min read

Updated: Dec 10, 2025

Best Practices for Online Sales Team Management​ 

Online sales team management requires intentional leadership that builds trust, accountability, and motivation in a digital-first environment.

Sales 4 min read

Updated: Dec 10, 2025

What is an Online Sales Concierge?

By managing inquiries, qualifying leads, and delivering a stellar first impression, online sales concierges help create a seamless homebuyer journey.

Sales 4 min read

Updated: Dec 10, 2025

Online Sales Tips for New Home Construction Teams

These six online sales tips and best practices for managing a sales team​ will help your team thrive.

Sales 6 min read

Updated: Dec 10, 2025

Kick-Start Your Online Sales Training with These Practical Approaches 

For home builders, investing in ongoing online sales training is about both skill-building and future-proofing the business.

Sales Tech 5 min read

Updated: Nov 20, 2025

How AI Personalizes Market Analysis for New Home Sales Success

Using tools like Perplexity, ChatGPT, and NotebookLM, new home sales agents can transform static data into actionable insights that drive more sales.

Sales 9 min read

Updated: Nov 17, 2025

6 Sales Training Tips to Sell More Homes

These six new home sales training tips will help your team refine their skills, elevate the customer experience, and ultimately drive stronger results.

Tech 7 min read

Updated: Nov 20, 2025

10 AI & Technology Recommendations for Builders

AI and technology are no longer a luxury or differentiator; they're the foundation of operational excellence, customer trust, and scalable growth.

Sales 5 min read

Updated: Nov 20, 2025

How AI Eliminates Follow-Up Stress for New Home Sales Professionals

Discover how ChatGPT, combined with TCP and SAMI strategies, enables faster, more personalized, and more effective outreach during the follow-up process.

Sales 10 min read

Updated: Nov 17, 2025

Sales Role Play Exercises Experts Swear By

These sales role play exercises ensure that your team is not just knowledgeable but also ready, confident, and capable when it counts most.

Marketing 4 min read

Updated: Nov 20, 2025

How AI Can Bulk-Create Social Content for New Home Sales

Learn how one well-built AI prompt can bulk-create social marketing content that boosts SAMI strategies, brand visibility, and audience engagement.

Marketing Sales Tech 4 min read

Updated: Nov 20, 2025

AI-Powered Business Plans for New Home Sales

Discover how AI can summarize data, remove bias, and present new home sales strategies for high-impact quarterly business plans for builders.

Industry 14 min read

Updated: Feb 4, 2026

International Builders' Show — IBS (Orlando): Your Complete 2026 Guide

Preparing for the International Builders' Show can seem overwhelming. Our comprehensive guide will help set you up for a successful IBS 2026 in Orlando.

Marketing Sales Tech 4 min read

Updated: Nov 20, 2025

How AI Can Be Your Creative Director for New Home Sales Marketing

Discover how new home sales agents can use AI as a creative director to plan social campaigns, events, and SAMIs.

Sales 4 min read

Updated: Nov 20, 2025

Sharpen Your TCP Strategy with AI 

Learn how AI can improve your TCP strategy in new home sales by providing insights into buyer behavior, preferences, and decision-making.

Marketing Sales Tech Industry 4 min read

Updated: Sep 22, 2025

How to Set and Smash Your Real Estate Goals in New Home Sales

Real estate goal setting isn’t just about hitting numbers; it’s about building a sustainable career that grows year after year.

Sales 7 min read

Updated: Nov 20, 2025

How New Home Sales Agents Can Use AI to Sell More Homes

We’ve outlined eight practical ways that new home sales agents can use AI throughout the home selling process.

Sales 4 min read

Updated: Nov 17, 2025

New Home Sales Training Courses: Formats, Benefits, and What to Expect

Investing in a new home sales training course is more than just checking a box — it’s a powerful step toward becoming a trusted advisor for your buyers.

Sales 4 min read

Updated: Nov 17, 2025

New Home Sales Training Videos: A Guide to Building Your Skills

Explore the power of new home sales training videos, including what makes them an effective tool for your sales team to reach their goals.

Sales 3 min read

Updated: Aug 25, 2025

Effective Discovery Questions for New Home Sales Agents

Learn the best discovery questions for new home sales agents to ask buyers. Build rapport, uncover motivation, and guide them confidently toward purchasing.

Marketing 5 min read

Updated: Aug 12, 2025

4 Tips for Impactful Real Estate Instagram Captions

These four tips ensure your real estate Instagram captions are used to their fullest potential and help elevate your social media presence.

Marketing Sales 4 min read

Updated: Nov 17, 2025

Time Blocking for Real Estate Agents: Taking Control of Your Schedule

By blocking your time, you can prioritize revenue-generating tasks, reduce stress, and run your new home sales business more efficiently.

Sales 4 min read

Updated: Oct 31, 2025

Why is Emotional Intelligence Important in Sales?

This guide breaks down the core elements of emotional intelligence in sales and explains how applying these skills can elevate your performance.

Sales Industry 5 min read

Updated: Nov 17, 2025

What Are the Best Real Estate Books to Read?

Looking for the best real estate books to read? Discover top-rated picks for agents, investors, and beginners, all handpicked to help you succeed.

Marketing 3 min read

Updated: Jun 16, 2025

100 New Home Sales Marketing Ideas

These new home sales marketing ideas help cultivate meaningful relationships and potential clients down the road — accelerating your sales operations.

Sales 4 min read

Updated: Jun 12, 2025

Open House Checklist: Getting Your Model Home Ready

Wondering how to prepare for an open house? This open house checklist is an easy-to-follow guide for new home sales professionals to make an impression.

Sales 5 min read

Updated: Nov 17, 2025

Top Real Estate Podcasts You Should Listen To in 2025

Discover the top real estate podcasts to grow your business, sharpen your skills, and stay ahead of the market.

Tech 5 min read

Updated: Jun 4, 2025

Home Builder Construction Management Software: Benefits and Features

Investing in the right home builder construction management software can be the key to scaling your success and exceeding client expectations.

Marketing Tech 6 min read

Updated: May 28, 2025

Construction Marketing Software for Home Builders 

Learn how the right construction marketing software empowers builders to enhance brand visibility and reach the right people at the right time.

Tech 6 min read

Updated: Aug 28, 2025

Construction Estimating Software: Benefits and Features to Look For

Construction estimating software can help builders stay ahead of a fast-moving industry and deliver accurate estimates during the construction process.

Sales 3 min read

Updated: May 20, 2025

Tips & Tricks for Launching a New Construction Community

From building buzz to securing those early contracts, the first impression sets the tone for the entire lifecycle of the community.

Sales Tech 4 min read

Updated: May 16, 2025

Backlog Management Software: How Home Builders Maximize Efficiency

Backlog management software empowers builders to track, forecast, and streamline their project pipeline, from initial sale through final delivery.

Marketing 6 min read

Updated: May 15, 2025

Home Builder PPC: Strategies to Maximize ROI in 2025

Discover how home builder PPC campaigns can drive quality leads and increase home sales. Learn best practices and how to optimize your PPC for home buyers.

Marketing Sales 5 min read

Updated: May 12, 2025

3 New Home Sale Technology Trends to Embrace in 2025

Take these three new home sales technology trends and utilize them to your advantage when selling new homes. You won’t believe the difference they make.

Sales 7 min read

Updated: May 8, 2025

Being Efficient With Your New Home Sales Closing Techniques

These five new home sale closing techniques effectively and efficiently close a sale, even for the most indecisive buyers.

Sales Tech 4 min read

Updated: May 2, 2025

How CRM Improves Sales for Home Builders: A Practical Guide

By selecting and using the right CRM for your home building business, you can maintain a competitive advantage in today’s housing market.

Sales 5 min read

Updated: May 1, 2025

5 Tips for New Home Sales Trainees: How to Succeed in Your New Career

New Home Star’s team of new home sales experts share five tried-and-true tips that helped kick-start their careers.

Marketing Sales 6 min read

Updated: Apr 21, 2025

How to Ask for Homebuyer Referrals

We explore proven referral marketing ideas and explain why homebuyer referrals work in the current housing market.

Marketing Sales Industry 9 min read

Updated: Apr 15, 2025

How to Sell Homes in a Down Market

These proven new home sales strategies will build trust with buyers, address their affordability concerns, and successfully sell homes in a down market.

Marketing 5 min read

Updated: Apr 10, 2025

Drive Sales With Real Estate Text Message Marketing

Learn about the innovative SMS marketing solutions for new home sales agents that will elevate your communication with prospects and drive sales forward.

Industry 5 min read

Updated: Mar 28, 2025

Building an Energy-Efficient Home to Meet Sustainable Living

We’ve laid the foundation for building an energy-efficient home and why it may be the perfect option in today’s economy.

Sales 4 min read

Updated: Mar 25, 2025

How to Ensure a Smooth Home Buying Process for Customers

New Home Star’s seasoned team of sales agents shares their tips for making the home buying process as smooth as possible.

Sales 7 min read

Updated: Mar 21, 2025

Overcoming Sales Burnout: Causes, Symptoms, and Solutions

By knowing the causes, symptoms, and remedies, you can combat and overcome sales burnout, addressing the issue head-on.

Marketing 7 min read

Updated: Mar 20, 2025

Home Builder Blog Ideas to Engage Potential Buyers

We’ve outlined 10 relevant home builder blog ideas to help you stand out when buyers conduct their research.

Industry 5 min read

Updated: Mar 17, 2025

Building Smart: Strategic Tips for Home Builders to Navigate Tariffs

Expert recommendations to help home builders successfully steer business operations amid tariff complexities.

Sales 6 min read

Updated: Mar 13, 2025

First Impressions in Sales: The Key to Driving Success

Learn how to dominate first impressions in sales, build a framework for success, and overcome negative perceptions during the home buying process.

Sales 5 min read

Updated: Mar 6, 2025

The Benefits of Owning a Home vs. Renting 

Utilize these strategies to educate home buyers on the benefits of owning a home vs. renting and enhance their chances of breaking the rent cycle.

Sales 8 min read

Updated: Mar 4, 2025

How to Sell a Spec Home: 5 Practical Tips

Not only do market dynamics favor spec homes, but consumer psychology also leans toward inventory-ready options, offering a sense of security and immediacy.

Sales 6 min read

Updated: Feb 28, 2025

New Home Sales Training Ideas to Boost Your Team

Learn about New Home Star’s formal approach to selling new homes using a critical path process and a sales funnel.

Sales 5 min read

Updated: Feb 27, 2025

How to Create Urgency in Sales During Slower Months

Learn how to create urgency in sales and influence customers to purchase their homes as soon as possible, even during slower seasons.

Hiring 6 min read

Updated: Aug 28, 2025

How to Obtain Your Real Estate License

Understanding the following framework for how to obtain your real estate license will help you begin your career in this compelling industry.

Sales 4 min read

Updated: Feb 25, 2025

Lead Follow-Up: 5 Tips to Secure Appointments

Seasoned new home sales agents use these tried-and-true lead follow-up tactics to set the stage for a successful home buying journey.

Sales 4 min read

Updated: Feb 14, 2025

Best New Home Home Sales Role-Playing Tips

We break down the importance of new home sales role-playing and how the practice acclimates agents to real-life scenarios they could face with clients.

Sales 7 min read

Updated: Feb 13, 2025

Tips for Mastering Virtual Home Tours

This guide provides essential tips for producing virtual home tours like a pro and maximizing the benefits of this innovative approach to new home sales.

Industry 3 min read

Updated: Feb 14, 2025

Housing Market Predictions: 2025 and Beyond

Our comprehensive 2025 housing market predictions offer an actionable outlook on the housing sector for builders navigating this evolving industry.

Marketing 3 min read

Updated: Mar 18, 2025

How to Write a Home Builder Value Proposition

Learn about the importance of a home builder value proposition and how to create one that informs all other aspects of your home builder branding.

Sales 4 min read

Updated: Jan 21, 2025

How to Establish Rapport: 5 Tips for New Home Sales Agents 

Building rapport helps cultivate strong connections with customers. Remember these tips the next time you're wondering how to establish rapport.

Sales 5 min read

Updated: Feb 4, 2025

The Benefits of Buying New Construction Homes

This guide will help your sales teams educate buyers on the benefits of buying new construction homes.

Industry 6 min read

Updated: Jan 4, 2026

The Best Construction Trade Shows in 2025

Staying ahead of the competition is essential in the construction industry. One way to stay one step ahead is to attend trade shows. Let’s dive into the best construction trade shows this year.

Sales 4 min read

Updated: Jan 14, 2025

Choosing the Right Builder Incentives to Close the Deal

These nine common home builder incentives can be leveraged to reduce overall housing costs while simultaneously increasing the value of a new home.

Sales 7 min read

Updated: Dec 19, 2024

Model Home Staging 101: A Guide for New Home Sales

This guide will show you how to keep your model home ready to wow buyers, from cleanliness to preparedness and everything in between.

Marketing 4 min read

Updated: Feb 19, 2025

6 Marketing Tools New Home Sales Agents Swear By

New Home Star’s seasoned agents have shared their go-to tools for successfully marketing new homes to potential buyers.

Marketing 5 min read

Updated: Feb 19, 2025

Guide to Digital Home Builder Marketing Ideas and Planning

Here is a guide to many marketing ideas for builders! One of the most valuable tactics we found for home builders are Sales Associate Marketing Initiatives! Continue reading to learn more about our strategies and ideas!

Marketing 6 min read

Updated: Dec 12, 2024

5 Steps to Create a Construction Company Business Plan

These five steps will help devise a strong construction company business plan that creates a realistic path to profitability in today's housing industry.

Marketing 4 min read

Updated: Feb 19, 2025

Home Builder Marketing Trends for 2025

As planning for 2025 is underway, these home builder marketing trends will help builders stay relevant and competitive in our ever-evolving industry.

Sales 4 min read

Updated: Nov 21, 2024

5 Work-Life Balance Tips for New Home Sales Agents

These five work-life balance tips will help new home sales agents through the holiday season and start 2025 off right.

Marketing 11 min read

Updated: Feb 19, 2025

Mastering Home Builder SEO: A Comprehensive Manual

Effective home builder SEO will boost traffic to your site and bring more valuable and qualified leads to your business. Here's how to get started.

Marketing 5 min read

Updated: Feb 19, 2025

Home Builder Social Media: A Guide to Elevate Your Online Presence

Eighty percent of home buyers rely on social media for research. Our home builder social media best practices will help engage potential buyers.

Sales 3 min read

Updated: Nov 6, 2024

Quarterly Business Plans: Bridging the Gap Between Builders & Salespeople

A quarterly business plan helps align new home sales teams. Here, we outline the plan's structure and offer tips for sales agents and home builders.

Industry 5 min read

Updated: Oct 31, 2024

Leveraging Interest Rate Cuts: Strategies for Builders

Home builders should see the recent interest cuts as a pivotal opportunity to recalibrate year-end tactics and position themselves for success in 2025.

Sales 5 min read

Updated: Dec 11, 2025

Closing Year-End Inventory: Creating Uniqueness Around Inventory Homes

A unique selling proposition builds exclusivity around year-end inventory by incorporating features that convey a “right place, right time” feeling to buyers.

Tech 6 min read

Updated: Dec 6, 2024

AI for New Home Sales Agents: 6 Tools to Improve How You Sell Homes

When used correctly, AI tools for real estate agents can significantly improve overall efficiency and client satisfaction during the home-buying process.

Sales 4 min read

Updated: Dec 11, 2025

Closing Year-End Inventory: Focusing on Buyer Benefits

In this article, we will discuss how you, as a sales professional, can stress the value of buying, closing, or moving before the year's end to your buyers.

Sales 3 min read

Updated: Sep 18, 2024

What To Do When Your Home Sales Decline

Just because a sales slump can be stressful doesn’t mean it has to be stagnant. These tried-and-true strategies will help get sales back on track.

Marketing 6 min read

Updated: Mar 18, 2025

How to Improve Your Home Builder Website Design

The blend of functionality and aesthetic appeal within a website's design is critical in fostering a seamless and valuable user experience for home buyers.

Tech 4 min read

Updated: Oct 3, 2024

Free Home Builder Software to Scale Operations

As a home builder, it is essential to use technology that furthers business goals. These five free home builder software will help your business thrive.

Marketing 8 min read

Updated: Sep 9, 2024

Gifts for Realtors They’ll (Actually) Love 

Thoughtful gift-giving is a tangible way of demonstrating your gratitude for a realtor's hard work and the value of the relationship.

Marketing 7 min read

Updated: Feb 19, 2025

Home Builder Search Engine Optimization: Navigating SEO for Builders

Traditional search engine optimization (SEO) and paid search advertising methods are losing their efficacy. This article explores the current state of SEO, its implications for builders, and actionable steps.

Marketing 7 min read

Updated: Mar 18, 2025

8 Home Builder Logo Design Tips

To simplify designing a home builder logo, we’ve broken down the best practices and identified industry-leading examples so you can effectively create your own. 

4 min read

Updated: Aug 14, 2024

How to Save a Sale: Tactics for Avoiding Home Purchase Cancellations

A buyer backing out of a home sale is stressful, but it doesn’t have to be the outcome. As a sales consultant, you must know how to save a sale.

Hiring 5 min read

Updated: Sep 21, 2024

A Complete Guide for New Home Sales Positions

The new home sales consultant is at the heart of new home sales and provides services to help clients find their dream homes. Here is a guide to expectations, career path, pay, and benefits of this role!

Sales 7 min read

Updated: Jul 12, 2024

How Realtors Partner with Builders

In the active world of real estate, the partnership between realtors and builders can lay the groundwork for unrivaled growth and success. Discover the benefits of working with builders as a realtor and see why this synergy is the cornerstone of homebuilder success.

Hiring 7 min read

Updated: Aug 22, 2025

New Home Sales Consultant Pay: A Complete Overview

A career as a new home sales consultant can be a rewarding journey, offering both financial gain and occupational fulfillment. This guide will provide you with a complete overview of compensation pros, cons, and opportunities as a new home sales consultant.

Sales 7 min read

Updated: Aug 28, 2025

Starting a Home Building Company

Starting a home building company can be highly rewarding, offering a unique combination of stability, creativity, and profitability. To simplify the process, we have compiled a list of actionable steps you can take today.

Sales 6 min read

Updated: Sep 24, 2024

Target Consumer Profiles: Updates to 2023

This article highlights key takeaways from the 2023 Target Consumer Profiles and explores emerging trends to watch in the coming year and beyond.

Sales 9 min read

Updated: Jun 6, 2024

The Ultimate Real Estate Guide for Buyer Hot Buttons

By learning home buyers' motivations, you can sell more homes, and build trust with the buyer(s). Here are 12 hot buttons to maximize conversion rates for selling new homes. 

Marketing 7 min read

Updated: Jul 3, 2024

Top ten unique home building slogans & taglines

A company tagline is a memorable phrase that encapsulates the essence of a company. Here are some of the most creative and memorable home builder slogans and why we like each one.

Industry 8 min read

Updated: Apr 17, 2024

The Future of AI and Institutional Knowledge for Real Estate

The transformative impact of ChatGPT on businesses and work is undeniable. We’ll cover the basics of AI tools for real estate, touching on how companies can leverage ChatGPT to disperse institutional knowledge and scale.

Industry 9 min read

Updated: Oct 23, 2024

Beyond Bricks: Market Trends and Innovations in Home Building

Nick Czar, VP of Business Growth, presented “Beyond Bricks: Innovative Approaches to Boosting Sales and Margins in the New Housing Market” at the International Builders Show 2024. Dive into his insights in this article.

Marketing 8 min read

Updated: Mar 18, 2025

Creating an Exceptional Home Builder Vision Statement

A good vision statement can put your team a step ahead of the competition and keep key stakeholders aligned on what matters most. Here is a guide to creating a home builder vision statement and ten examples.

Sales 12 min read

Updated: Aug 18, 2025

100 Best Motivational Quotes for Real Estate Agents in 2025

Join us as we venture on a journey through 100 shareable quotes to motivate either yourself or inspire your sales team!

Marketing 8 min read

Updated: Apr 18, 2025

Ten Exemplary Home Builder Mission Statements

Home builder mission statements articulate the core purpose and values of a home builder. Let’s take a look at ten of the top mission statements for home builders.

Industry 7 min read

Updated: Aug 27, 2024

NAR Lawsuit Explained: How it Impacts New Home Sales (March 2024 Update)

The NAR Realtors’ lawsuit settlement will impact the real estate industry, but how and when? We dive into common questions and provide recommendations in this article. 

Sales Industry 6 min read

Updated: Aug 28, 2025

Building a Home for First-Time Home Buyers: The New Generation

Building a home for a first-time homebuyer doesn’t mean what it used to. That’s because the home buyer has changed drastically.

Sales 5 min read

Updated: Mar 19, 2024

50 Best Real Estate Memes to Make Your Day in 2024

Prepare to dive into 50 hysterical memes which will leave you with a smile on your face. These memes tap not only into housing real estate topics but into the reality of the day in the life of a realtor! 😂

Marketing 6 min read

Updated: Mar 18, 2025

100 of the Top Home Builder Slogans & Taglines By Builder Size

Home builder slogans and taglines serve as powerful tools for branding, marketing, and establishing a strong presence in the market. Here is a list of 100 slogans from the top 100 builders by size.

Hiring 11 min read

Updated: Aug 28, 2025

Your Playbook for Construction Sales Jobs

So you’re interested in new home sales as a potential career path. That’s great! Read on for what’s expected in the role and how you can best prepare to land it 🏆

Hiring 11 min read

Updated: Dec 2, 2024

10 Real Estate Agent Skills You Need for Sales Success

What does it take to excel as a real estate sales professional? Here are specific fundamental skills for sales associates that are essential for practically every role!

Hiring 10 min read

Updated: Dec 2, 2024

Sales Job Interview Questions: Guide to Getting the Position

Here are some tips and tricks for your next sales job! We cover before the interview tips, common interview Q&As, and follow-up best practices.

Industry 5 min read

Updated: Aug 28, 2024

Your Guide to the International Builders Show in 2024 (IBS)

The IBS Show is the largest annual light construction show in the world. Here's a guide to be equipped for this year's show!

Hiring 9 min read

Updated: Jul 12, 2024

Why Choose a New Home Sales Career vs. Resale

Here's a guide for those in home sales to better understand the common, hefty career question: should I go into new home sales or resale? 

Marketing 7 min read

Updated: Apr 21, 2025

Closing Gifts for New Home Buyers

Here are 13 closing gifts for New home buyers to celebrate their new home purchase as well as provide a lasting reminder of this milestone!

Sales 7 min read

Updated: Sep 21, 2024

New Home Sales Tactics for Builders Using the Triangle Offense

Gain a competitive advantage with the Triangle Offense method. This strategy allows you to develop home-builder strategies to increase conversion rates.

Sales 4 min read

Updated: Mar 5, 2024

Creating an Empowering New Home Sales Culture

A strong company culture is essential to providing a workplace where employees feel motivated. Here are 3 practices that have proven to be key ingredients.

Sales 2 min read

Updated: Jul 3, 2024

Home Builder Value Proposition: Creating a Personalized Buyer Experience

Personalization carries power. Learn how to craft compelling value propositions based on your Target Consumer Profiles to create a personalized experience.

Sales 3 min read

Updated: Oct 23, 2024

Home Builder USP (Unique Selling Proposition): The Secret to Jumpstart Sales in Struggling Communities

The secret to propelling sales is creating a unique selling point for your communities. Here are three steps to create a USP for your communities.

Sales 7 min read

Updated: Oct 24, 2024

Home Builder Sales Strategy: Top Ten Strategic Initiatives to Set Up Sales Success for the Fall Season

It’s never too early to reassess your strategy and think about what you’ll need to do to set your business up for as much success as possible come fall.

Marketing 3 min read

Updated: Sep 21, 2024

Organizational Development For Home Builders

How does your organization make sure your employees are genuinely happy, more likely to remain at your company, and sell more?

Sales 4 min read

Updated: Jan 23, 2024

Real Estate Motivation: Staying Motivated in a Changing Real Estate Market

The real estate landscape challenges us while presenting new opportunities. Here is a 6-step roadmap to thrive in this ever-changing environment.

Sales 10 min read

Updated: Sep 20, 2024

Home Builder POS: A Comprehensive Guide

Understanding the sales funnel is crucial for your team, as it allows them to effectively guide potential clients to a successful real estate transaction.

Sales 5 min read

Updated: Oct 23, 2024

New Home Selling Strategies: 4 Expert Tips for Boosting During Summer

Temperatures aren’t the only thing heating up during the summer months. Your new home sales numbers can be red hot as well!

Tech 6 min read

Updated: Sep 20, 2024

Chat GPT for Real Estate: What can it do for new home sales teams?

It’s no secret that ChatGPT, the conversational AI model, has already disrupted many industries since its inception late last year. 

Sales 8 min read

Updated: Jan 23, 2024

Eight Myths About Home Builder Sales Training Tactics Right Now

Many sales teams opt for quick training or boot camps on a quarterly or yearly basis. This method doesn’t help pave a pathway to long-term success.

Industry 9 min read

Updated: Jul 3, 2024

Why Buy a New Build Home? Top Reasons to Act Right Now

Ready to consider buying a home in the next few months but not sure where to start? We have the guidance and resources needed to move you in the right direction.

Sales 9 min read

Updated: Mar 4, 2024

Construction Sales Tips to Maintain Sales Pace in 2023

With fewer leads coming in, sellers must shift to being very proactive and make necessary adjustments to maintain pace and bring in high-quality leads.

Sales 7 min read

Updated: Oct 23, 2024

Seven New Home Sales Training Topics to Train Your Team on Now

It’s no secret that the current housing market and rising interest rates have created a challenging market for selling homes.

Marketing 3 min read

Updated: Mar 5, 2024

Boost Your Sales With Real Estate Social Media Marketing

The National Associate of Realtors (NAR) recently reported that 97% of all homebuyers used the internet in their home search.

7 min read

Updated: Sep 24, 2024

Top Five Reasons to Partner with New Home Star in a Down Market

It’s no secret that the housing industry is in a down market: existing home sales have decreased, and amid falling demand, prices have tumbled from record highs.

Sales 4 min read

Updated: Mar 7, 2024

Traditional New Home Sales Training Won't Cut It

At the beginning and along my long path, I relied on the training and development of salespeople for over 20 years to be a solution.

Marketing 3 min read

Updated: Sep 21, 2024

How to Create Divisional Marketing Strategies for Home Builders

Marketing strategies for home builders need to be extremely precise and strategic to remain effective with the shifts in the real estate industry.

Sales 5 min read

Updated: Oct 23, 2024

How an Effective Home Builder Positioning Strategy Can Help Defend Against Resale

To stay competitive, builders either have to lower their pricing or build a defense against this threat. Here are six ways to protect your margins.

Marketing 3 min read

Updated: Mar 5, 2024

25 Real Estate Marketing Ideas to Reach Local Businesses

Tapping into your local network is key to driving traffic to your community — and nearby businesses are a great way to do that.

Marketing 2 min read

Updated: Mar 4, 2024

Marketing to Realtors: 25 Unique Ideas

Networking with local Realtors and building relationships around your area will help you become top of mind when prospective buyers go their way.

Industry 5 min read

Updated: Jan 23, 2024

From Interest Lists to Incentives in 30 Days: What Builders Need to Do Next

I’ve been in real estate for over 25 years, and I’ve never seen anything like what's happened with the housing market over the last couple of months.

Marketing 2 min read

Updated: Mar 4, 2024

How to Market to Home Buyers: 25 Ideas

In this article, we’re diving into 25 strategies and ideas for marketing to home buyers.

Sales 6 min read

Updated: Mar 5, 2024

Overcoming Unfavorable Homesites Objections

Many sales consultants can recall a moment in their professional career when they were faced with overcoming objections on unfavorable homesites.

Marketing 2 min read

Updated: Mar 5, 2024

Referral Marketing For Realtors: Ideas for Sales Agents

At New Home Star, our team members implement Sales Associate Marketing Initiatives (SAMIs) as one of the most valuable tactics in driving traffic to their communities.

Sales 9 min read

Updated: Jan 23, 2024

How to Retain Top Sales Talent During the Great Resignation

No matter how successful your hiring and retaining program is, in this market, you can’t stay comfortable.

Marketing 3 min read

Updated: Apr 15, 2025

Target Consumer Profile: Customer Segmentation Guide

While no two people are the same, it is virtually impossible for any home builder to build at scale without using a customer segmentation model.

Industry 5 min read

Updated: Jan 24, 2024

The Effects of War on the Housing Market

As we sit here today, it remains unclear when and how this war will end. This means predicting its impact on various aspects of our lives is very difficult.

Industry 4 min read

Updated: Sep 20, 2024

Housing Market Predictions: What to Expect in 2024

In 2023, the housing market faced significant struggles thanks to soaring prices and limited inventory. We offer our recommendations for a successful 2024.

Sales 6 min read

Updated: Oct 23, 2024

Five Reasons Why Home Builders Should Prioritize Customer Experience in Sales

There are many reasons why new home builders should invest in creating an exceptional customer experience.

Sales 7 min read

Updated: Oct 23, 2024

Seven Steps to Driving Outstanding Customer Service in the Home Buyer Journey

There are many reasons why new home sellers should prioritize achieving high rates of customer satisfaction.

Sales 7 min read

Updated: Sep 21, 2024

Create Customer Delight: How to Achieve +95% Avid Customer Service Scores

At New Home Star, we’re passionate about shifting all new home buying experiences from satisfactory to delightful.

Sales 8 min read

Updated: Sep 21, 2024

Backlog Management Best Practices to Create Home Buyer Delight

In today’s seller’s market, a strong focus on exceptional backlog management should be even more of a top priority for agents and builders than ever before.

Sales 11 min read

Updated: Sep 21, 2024

Managing Construction Delays with Home Buyers

Tactfully managing construction delay conversations with buyers before setbacks happen is easier said than done — here are ten best practices to follow. 

Sales 7 min read

Updated: May 5, 2026

A Comprehensive Guide to Leadership in Sales for Home Building

As sales leaders, we have the ability to significantly impact each one of our team members, both in their professional and personal goals.

Hiring 8 min read

Updated: Mar 5, 2024

New Home Sales Training Tips for New Agents Starting Their Careers

Every new agent learns differently, but these tried and true tactics will have them well on their way to gaining the skills needed to excel in any market.

Hiring 8 min read

Updated: Jul 23, 2024

The 10 Essential Traits of a New Home Sales Professional

Find out what it takes to be a top-tier sales professional in the new home sales industry with our top ten traits that drive excellence.

Marketing 6 min read

Updated: Jul 12, 2024

Personalizing the Home Buying Sales Experience with Buyer Hot Buttons

Learn about hot buttons, and our process for identifying the drivers behind buyer decisions to create the most favorable thought process, thus maximizing conversion rates.

Sales 6 min read

Updated: Dec 27, 2025

Ten Virtually Home Selling Hacks for Sales Agents

This past year has brought upon many changes both personally and professionally, with one of these being the need to sell homes virtually effectively.

Industry 5 min read

Updated: Jan 24, 2024

How Does Inflation Affect the Housing Market?

If you’re reading economic news or watching CNBC these days, you’ve almost certainly heard the “i” word thrown around. Today, I want to outline what it is, why people are concerned, and what factors are sparking this concern.

Sales 3 min read

Updated: Dec 27, 2025

Selling a Home Virtually: The New Normal

As the need for virtual selling became imminent, our organization and team members looked for ways to make the virtual experience as successful as possible.

6 min read

Updated: May 17, 2023

Top Five Reasons to Partner with New Home Star in a Strong Market

Learn about the top five reasons to partner with New Home Star in a strong market, and why the first half of 2021 was the biggest ever in our growth.

Industry 4 min read

Updated: Feb 1, 2024

The Housing Market: What to Expect in 2021

As we think about 2021 at a national level, conditions for another strong year for housing exist. Today, it’s hard to see many short-term reasons why builders shouldn’t be successful.

Sales 3 min read

Updated: Jan 24, 2024

The Juggling Act: Being Your Authentic Self

In our industry, we often see agents get caught up in small challenges. These can seem so overwhelming at times that they forget to focus on the big picture.

Sales 4 min read

Updated: Feb 1, 2024

Reaching Sales Excellence

While each company cultivates a different culture, many are working towards being the best in the industry. Employees are at the heart of this journey.

Sales 3 min read

Updated: Feb 1, 2024

Sales Operations Best Practices: The Mental Swing

Leading a sales division requires a Manager to wear many hats — coach, mentor, trainer, motivator, and leader.

Industry 4 min read

Updated: Feb 1, 2024

The Post-Election Housing Picture

With a new administration coming into office, many are wondering how a Biden Administration might impact the new construction housing market.

Sales 3 min read

Updated: Feb 1, 2024

Best Practices for Attending a Virtual Event

To help maximize each experience and prepare our teams, we’ve compiled five best practices to get the most out of any virtual event.

Hiring 3 min read

Updated: Jan 24, 2024

Identifying Skills for Sales Professionals in Home Building

Rather than looking solely at skills, traits, and accomplishments, New Home Star looks for candidates whose own mission and values align with ours.

Industry 3 min read

Updated: Feb 1, 2024

The “K-Shaped” Recovery

As the end of the third quarter draws near, and we find ourselves now more than six months into a pandemic, the contours of the economic recovery are becoming more clear.

Marketing 3 min read

Updated: Mar 4, 2024

Five Unique Marketing Ideas for New Home Builders

Here are five creative ideas that we have seen implemented in the field that has helped generate incremental traffic:

Sales 3 min read

Updated: Jan 24, 2024

Effective Backlog Management Techniques

Backlog management is a critical part of the new home sales process, especially in today’s world.

Sales 5 min read

Updated: Mar 4, 2024

Fostering Team Spirit: Five Best Practices for Local Leadership (Part II)

At New Home Star, our number one goal is to create excellent careers for our people. This is a great priority to maintain, but sometimes is easier said than done.

Sales 4 min read

Updated: Dec 27, 2025

Virtual Team Engagement: How to Unite Your Sales Team

While many industries are struggling to adapt to a virtual shift, our organization is continuing to embrace it.

Sales 5 min read

Updated: Mar 4, 2024

Fostering Team Spirit: The Most Successful Teams (Part I)

When a team works together to achieve a common goal, everyone wins. As a result, your team, your business, your clients, and your customers all succeed.

Sales 4 min read

Updated: Feb 1, 2024

Best Practices for Model Home Readiness

As a sales professional in new home sales, the model home is instrumental to our success.

Industry 2 min read

Updated: Feb 1, 2024

Making Sense Of The Economy and Real Estate Market

Over the summer of 2019, many experts were predicting a recession. While it's impossible to prove whether the expectations created a slowdown or were based on a slowdown in the data, there were moments where it looked like we might slide.

1 min read

Updated: Oct 23, 2024

IBS: At the Forefront of New Home Technology (Aareas Interactive)

We will now guide you through some of the companies making waves in improving the home buying experience itself.

1 min read

Updated: Mar 21, 2025

International Builders’ Show: At the Forefront of New Home Technology (Doorbird)

We have identified even more firms out there that are transforming the home building industry.

1 min read

Updated: Oct 23, 2024

IBS: At the Forefront of New Home Technology (Delos)

Amongst the hundreds of builders and suppliers are technological disruptors and we want to highlight those that are most worth checking out

2 min read

Updated: Oct 23, 2024

IBS: At the Forefront of New Home Technology (Brilliant)

We have dialed in on some of the most intriguing technology-related booths at the show to keep an eye out for– both in person at the show or online via their website.

Industry 4 min read

Updated: Mar 8, 2024

The Housing Market– What To Expect In 2020

This time of year, everyone wants to know what 2020 will be like and in keeping with our tradition, I am going to lay out our 2020 market expectations.

Industry 3 min read

Updated: Oct 31, 2024

Is It A Bad Time To Buy A Home?

Despite an incredibly low unemployment rate, long-running economic expansion, and historically low rates, overall housing demand isn’t nearly as robust as one would expect given those generic macro-economic trends.

Sales 3 min read

Updated: Mar 5, 2024

Sales Team Training Ideas: The Theory of Practice

The key to becoming good at anything is repetition. In order to become a top-level sales associate, you must have opportunities to undergo these repetitions.

Sales 3 min read

Updated: Mar 8, 2024

Sales Team Training Ideas: All In the Details (Part II)

When players, students, or teams of all kinds come together for a practice session, the great coaches have long been in preparation identifying what the team needs to learn or develop to be successful.

Sales 4 min read

Updated: Mar 5, 2024

Sales Team Motivation: Training for Managers

Motivating a team is essential, and having an external force that pushes us beyond the limits of our own will is necessary to achieve extraordinary results.

4 min read

Updated: May 26, 2021

10 Tips for Attending Your Next Company-Wide Conference

With any professional or company-sponsored event, it is crucial to keep the following in mind to ensure you are soaking up all that is offered.

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