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What we’re all about

New Home Star is a modern new home sales management firm with a vision to leverage technology and top sales talent to drive smart sales processes. We recruit, develop, and manage elite sales teams for builders across North America, giving our customers time back to focus on what they like to do: building the best new homes.

As the market evolves, so do we. We focus on the growth and performance of our sales professionals, providing excellent career paths and training opportunities to build a dynamic team of sellers that’s always advancing.

Note from David Rice

"Our vision is to build the best new home sales company in the world."

Tracking our 2022 growth


New home sales


Sales volume


Team strong


Markets served

Collage of left photo of employee at work event and right photo of Videographer at Beach Event
Collage with image of left of Dave Rice and image on right of people dancing at work event

Our roots

New Home Star was founded by David M. Rice on a shoestring budget in his spare bedroom with one big idea: he wanted to change the way new homes were sold with technology and teamwork at the heart of his approach. Despite launching during the worst-recorded housing crisis, the organization steadily grew by providing a premium, data-driven experience for customers, home builders, and staff — emerging as the largest private sellers of new homes in America.

Today, New Home Star still lives by its same early-day core values, tech-driven focus, and entrepreneurial spirit that has propelled the firm to market leader status, all without taking on any debt or partnering with outside investors. We also love our more than 150 custom t-shirt designs that can be earned and are treated like currency!


Our core values

Our core values are an active part of everything we do. Each one reminds us to stay true to ourselves while driving amazing outcomes for our clients.


Provide excellent careers for our people

Our people are what differentiates us. When they thrive with the best resources and support in the industry, so does our business.


Provide solid value for our partners

Strong builder partnerships with constant value creation for our builder partners is the foundation we grow upon.


Sustainable premium service provider

Our entire business model is designed to create the best competitive advantage our builder partners can attain.


Give in meaningful

We believe that being a steward of the communities that we operate within is more than just the right thing to do.


Our Leadership Team

With over 100 years of combined experience, we have a well-seasoned team at the helm.