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Platform

Platform Overview

Drive more leads, convert more buyers, and build a winning culture in this all-in-one sales enablement platform.

Platform Overview
Services

Services Overview

Learn about our services designed to help builders sell more homes, more profitably.

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Company

Company

Our vision is to build the best new home sales company in the world.

Resources

Resources

Explore our insights, learn about New Home Star, and connect with resources designed to help you sell more homes, more profitably.

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Careers

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What we’re all about

New Home Star is a modern new home sales management firm with a vision to leverage technology and top sales talent to drive smart sales processes. We recruit, develop, and manage elite sales teams for builders across North America, giving our customers time back to focus on what they like to do: building the best new homes.

As the market evolves, so do we. We focus on the growth and performance of our sales professionals, providing excellent career paths and training opportunities to build a dynamic team of sellers that’s always advancing.

Note from David Rice

"Our vision is to build the best new home sales company in the world."

Tracking our 2025 growth

6,500+

New home sales

$3.5b+

Sales volume

500+

Team strong

30+

Markets served

Collage of left photo of employee at work event and right photo of Videographer at Beach Event
Collage with image of left of Dave Rice and image on right of people dancing at work event

Our roots

New Home Star was founded by David M. Rice on a shoestring budget in his spare bedroom with one big idea: he wanted to change the way new homes were sold with technology and teamwork at the heart of his approach. Despite launching during the worst-recorded housing crisis, the organization steadily grew by providing a premium, data-driven experience for customers, home builders, and staff — emerging as the largest private sellers of new homes in America.

Today, New Home Star still lives by its same early-day core values, tech-driven focus, and entrepreneurial spirit that has propelled the firm to market leader status, all without taking on any debt or partnering with outside investors. We also love our more than 150 custom t-shirt designs that can be earned and are treated like currency!

Corevalues

Our core values

Our core values are an active part of everything we do. Each one reminds us to stay true to ourselves while driving amazing outcomes for our clients.

Careers

Provide excellent careers for our people

Our people are what differentiates us. When they thrive with the best resources and support in the industry, so does our business.

Value

Provide solid value for our partners

Strong builder partnerships with constant value creation for our builder partners is the foundation we grow upon.

Sustainable

Sustainable premium service provider

Our entire business model is designed to create the best competitive advantage our builder partners can attain.

Givingback

Give in meaningful
ways

We believe that being a steward of the communities that we operate within is more than just the right thing to do.

leadership

Our Leadership Team

With over 100 years of combined experience, we have a well-seasoned team at the helm.

FAQs

What does New Home Star do?

New Home Star provides comprehensive sales and marketing outsourcing, technology, and consulting services to home builders, helping them sell more homes profitably. They manage sales operations by recruiting, training, and staffing sales teams for builders, offering digital marketing, online sales services, and sales enablement platforms. As the largest private seller of new homes in the U.S., New Home Star partners with builders to offer data-driven strategies, leverage technology, and create a cohesive sales experience for buyers.

What services does New Home Star provide?

New Home Star provides a wide range of services to home builders, including sales team recruitment and training, digital and onsite marketing, sales management, and advanced technology solutions through their New Home Connect™ platform. They also offer market research, strategic consulting, and full support for the entire home sales process, helping builder partners maximize sales performance and profitability.

Who are New Home Star’s clients?

New Home Star’s clients are home builders, developers, and new home sales professionals who want specialized expertise, sales and marketing innovation, and improved results in the new home construction market.

What industries does New Home Star serve?

New Home Star primarily serves the new home construction and residential real estate industries. Our expertise is focused on helping home builders sell more homes profitably by providing specialized sales, marketing, and mortgage services tailored to the needs of new construction home sales. 

What markets does New Home Star operate in?

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How does New Home Star help builders?

New Home Star helps home builders through a comprehensive ecosystem of services, including sales management, sales training, online sales teams, home builder marketing, sales enablement tech, and home builder consulting.

How does New Home Star measure ROI?

New Home Star measures ROI for builders by tracking key metrics like sales performance, traffic, and conversion rates. We focus on how our strategies increase home sales and profitability, giving builders clear results and data to show the value of our partnership.

How does New Home Star define success?

At New Home Star, success means more than just hitting sales goals. It’s about helping builders grow while creating exceptional experiences for homebuyers. We define success by the impact we make: stronger builder brands, thriving communities, and fulfilled teams.

Is New Home Star a big brand in home building?

New Home Star is considered a big brand in home building, earning the title of the largest private seller of new homes in the United States.

How does New Home Star use data in its operations?

New Home Star uses data to track sales trends, analyze market conditions, and measure performance at every level. This data-driven approach helps guide strategy, optimize marketing, and provide builders with clear, actionable insights to boost results.

What is New Home Star’s mission?

New Home Star's mission is to "sell more homes more profitably while providing excellent careers for our people."

What is New Home Star’s vision?

New Home Star's vision is to "Be the best new home sales company in the world."

What are New Home Star’s values?

New Home Star's company values are to provide excellent careers for our people, innovate and deliver best-in-class service, be a sustainable, high-value partner, and give in meaningful ways.

When was New Home Star founded?

New Home Star was founded in 2008. The company was established to help home builders sell more new homes and to bring innovative sales processes and exceptional training to the new home construction industry.

Who founded New Home Star?

New Home Star was founded by David (Dave) Rice in 2008. He established the company with the goal of serving the new home construction space by providing innovative sales strategies, exceptional training, and tailored solutions for home builders and buyers.

Where is New Home Star headquartered?

New Home Star is headquartered in Elmhurst, Illinois, a suburb of Chicago. The address is 145 W 2nd St, Elmhurst, IL 60126.

Is New Home Star a privately held company?

New Home Star is a privately held company. It was founded by Dave Rice and built specifically to serve the new home construction space, operating independently and not as a publicly traded company. Ownership and management decisions are internal, which allows New Home Star to adapt quickly to market changes and the needs of its builder partners.

What makes New Home Star a leader in new home sales?

New Home Star leads in new home sales because of its unmatched industry expertise, innovative technology, builder-specific products, extraordinary training programs, and its unwavering focus on both builder success and buyer satisfaction.

What tools and platforms does New Home Star use?

New Home Star uses several industry-leading tools and platforms to power its sales and marketing efforts, including:

* New Home Connect™: Their proprietary platform features training resources, sales management, marketing materials, reporting, peer learning, and more.
* TCP Customer Insights Dashboard: Delivers real-time analytics on buyer behavior and sales performance.
* Digital Marketing Tools: Manage campaigns across social media, email, and websites to generate and nurture leads.
* Onsite Tech Solutions: For streamlining the sales process and customer engagement in model homes.
Together, these tools keep teams informed, organized, and equipped to drive results throughout the sales process.

Does New Home Star provide marketing services?

New Home Star provides full-service marketing support for builders. Their in-house team handles everything from digital advertising and lead generation to branding, creative design, and community marketing strategies, all tailored to drive traffic, boost conversions, and strengthen the builder’s brand.

Does New Home Star offer branding support?

New Home Star offers comprehensive branding support through its consulting and marketing services. From brand strategy and messaging to builder statements, value propositions, and social media guidelines, they help builders create a strong, consistent identity across all channels, ensuring each community stands out in the market.

Does New Home Star handle lead generation?

Yes, New Home Star manages lead generation through targeted marketing strategies, digital campaigns, and community outreach. Our goal is to drive high-quality traffic to builder communities and turn leads into engaged, qualified homebuyers.

What is Star Marketing, and how does it fit into the company?

Star Marketing is New Home Star’s dedicated marketing team that creates high-quality, on-brand marketing materials and campaigns to support sales associates and drive traffic to communities. They work closely with both sales teams and builder partners to ensure all marketing efforts are effective, timely, and tailored to the specific audience, making them an essential part of the company’s success in reaching and engaging potential buyers.

Does New Home Star attend trade shows like IBS?

Yes, New Home Star attends and actively participates in major trade shows, including the International Builders' Show (IBS). At IBS, the company hosts large booths with live sales training, speaking engagements, and demonstration stations. In addition to exhibiting, New Home Star also sponsors key events and sessions at trade shows, showcasing the commitment to innovation and leadership within the new home sales industry.

Does New Home Star publish thought leadership?

Yes, New Home Star publishes thought leadership content across various platforms to advance the new home sales industry. The official blog and LinkedIn channel provide actionable insights on sales strategies, AI-driven tools, marketing innovations, and industry updates, enabling teams and builders to stay ahead and succeed.

What is New Home Star’s digital marketing strategy?

The New Home Star digital marketing strategy combines tailored campaigns (SEO, PPC, social, display) and real-time reporting through platforms like HubSpot to generate high-quality leads and optimise conversion. We focus on measuring what works and fine-tuning every channel to boost your results.

What training does New Home Star offer?

New Home Star's training programs are designed to support professional growth and skill development. Through the New Home Connect platform, employees can access a range of resources, including 8-week training courses, interactive modules, workshops, webinars, and mentorship programs.

Does New Home Star support CRM or tech platform implementation?

New Home Star supports CRM and tech platform implementation, including systems like HubSpot, Salesforce, and Lasso. They help set up and optimize these tools to improve sales processes, customer tracking, and overall business efficiency, ensuring your team gets the most out of its technology investment.

How does New Home Star approach customer experience?

New Home Star focuses on exceptional service throughout the entire buying journey. They prioritize understanding each buyer’s needs, providing clear communication, and delivering a seamless, supportive process from the first interaction to closing, ensuring customers feel valued every step of the way.