Our Mission

New Home Star is a modern sales management firm with a vision to build the best new home sales company in the world, while providing excellent careers for our people. Serving home builders across North America, we recruit, develop, and manage elite sales teams with an exclusive focus on the new home industry.

With an innovative and strategic focus on performance, we have created a dynamic culture of extraordinary professionals who have established us as the top private seller of new homes in the nation.

Note From Founder

Hear from David M. Rice on why he started New Home Star.

Tracking our 2021 growth


New home sales


Sales volume


CAGR (3-Year)


Markets served

Collage of left photo of employee at work event and right photo of Videographer at Beach Event
Collage with image of left of Dave Rice and image on right of people dancing at work event

Our roots

New Home Star was founded by David M. Rice on a shoestring budget in his spare bedroom with one big idea — to change the way in which new homes were sold. Despite launching during the worst-recorded housing crisis, the organization steadily grew by providing a premium experience for customers, home builders, and staff, emerging to become one of the largest private sellers of new homes in America.

Today, New Home Star still lives by the same core values and entrepreneurial spirit that has propelled the firm to market leader status, all without taking on any debt or partnering with outside investors. We also love our more than 150 custom t-shirt designs that can be earned and are treated like currency!


Our core values

Our core values are an active part of everything we do. Each one reminds us to stay true to ourselves while driving amazing outcomes for our clients.


Provide excellent careers for our people

Our people are what differentiates us. When they thrive with the best resources and support in the industry, so does our business.


Provide solid value for our partners

Strong builder partnerships with constant value creation for our builder partners is the foundation we grow upon.


Sustainable premium service provider

Our entire business model is designed to create the best competitive advantage our builder partners can attain.


Give in meaningful ways

We believe that being a steward of the communities that we operate within is more than just the right thing to do.


Our Leadership Team

With over 100 years of combined experience, we have a well-seasoned team at the helm.

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Our operations are nationwide

New Home Star is headquartered in Chicago with a nationwide footprint in the new residential construction industry.