Home Builder Consulting

Grow your sales and your teams with our expert consulting.

Our home builder consulting services can help transform your ideas into reality.

For over a decade, New Home Star has provided expert home builder consulting services to companies throughout the industry. An exceptional sales experience starts with a winning strategy and is supported by a data-driven approach and time-tested processes. These components are appropriately aligned to create a coherent customer journey that moves the bottom-line needle. Partner with one of our consultants to help drive scalable results over various services.

Our services

Our consulting services are designed for you.

Our team consists of professionals in marketing, creative, technology, sales leadership, and project management, and have worked with a variety of builders.

Sales Process

Take a high-level overview of your sales challenges and partner with one of our expert homebuilder consultants to discuss a first-class new home sales approach built on a winning strategy.

Market Analysis

Our market research team can analyze each of your communities to understand how to best position your offering and pricing considerations.

Buyer Research

Analyze existing customers and non-buyers to uncover hidden trends and improve targeting of marketing and sales efforts.

Secret Shops

Hire one of our professionally trained new home builder consultants to secret shop your communities, complete with an analysis matrix with recommendations.

Land Acquisition

Receive intelligent insights and take a data-driven approach to sell more new homes as you purchase new land for new home sales.

Strategic Marketing

Our in-house marketing agency consultants can work with your sales and marketing teams to better align community-level marketing.

You have questions, we have answers.

Why do you need a home builder consultant?

The consulting division at New Home Star is designed exclusively for builders. We are the largest seller of new homes in America, and our home builder consulting services allow you to tap into our strategies, resources, and talent. You choose whether you would like to partner for a specific project or for a longer period of time.

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Creating Sales Operational Excellence

Our team understands the new home sales industry and is eager to share their knowledge. Whether you need guidance on marketing or building strategies for your communities, our teams are ready to help.

Builder-Specific Systems

Builder Systems and Operations Training
Builder Vision, Mission, Values
Charitable Giving and Community Engagement Strategy
Construction Practices and Product Training
Construction Quality Assurance (QA) Processes
Contract Terms Strategy (Earnest Money, Contingencies, Concessions, Time Lines, etc.)
Co-op Realtor Policy and Compensation
CRM System Training
Custom Option and Change Order Processes (if applicable)
Employee Home Purchase Program
Establish Cutoff Dates for Allowable Home Selection Changes
Establish Drive and Site for All Training, Processes, Procedures, Protocols, Product Info, etc.
Land Acquisition Strategy and Process
Preferred Lenders, Title Companies, and Other Third-Party Programs
Sales Contract Training (Presentation, Checklist, Submission, and Management)
Seasonal Building Adjustments (Weather Holdbacks, Foundation/Permit Only)

Community Strategy

Community Grand Opening and New Phase Playbook
Community Knowledge Documents (Asset 180, Competition Study, SWOT, Business Plan)
Floor Plan Lineup Strategy
Home Site Release Strategy
Homeowners Association (HOA) Relations and CCRs
Incentives, Promotions, Back Pocket Strategy
Inclusive Features vs Options Strategy
Inventory Home and Home Start Strategies
Lot Premium Strategy
Low Appraisal Protocol
Monotony Code Policy
Pricing Strategy (Base and Options)
Reservation and/or Offer Policies
Selling/Leasing Model Homes

Customer Experience

Backlog Management Protocol
Buyer Journey Map
Customer Experience Strategy and Training Program
Customer Touch Points (Pre-Construction, Pre-Drywall, Final Orientation, Closing)
Survey Feedback Implementation
Warranty Content and Claim Process

Marketing

Brand Management and Strategy
Builder Statement, Value Propositions (VP), Unique Selling Propositions (USP)
Collateral and Deliverables
Corporate vs Field-Level Marketing
Customer Segmentation and Target Consumer Profiles (TCP)
MLS Listing and Photography Protocol
Prospect Follow-up and Lead Nurture Protocol
Referral Program
Social Media Guidelines
Team Member and Customer Gifting Protocol
Traffic Reports

Meeting Schedules and Meeting Templates

Weekly Builder Meeting (Sales Manager with Division President)
Weekly Construction Meetings (Sales Associate with Project Manager)
Weekly Sales Team Meeting (Sales Manager with Sales Team)
Weekly Triangle Offense (Sales Manager with Sales Associate)

Model Homes

Design Center Process
Guest Registration Process
Model Home Opening/Closing Protocols
Model Home Strategy (Floor Plan, Selections, Work Place, and Staging)
Staffing Plan and Model Home Hours

Online Sales

Builder Website Strategy (What to show and how much)
Chat Bot Implementation
OSC Team Program
Online Sales Training (Initial and Ongoing)

Sales Associates

Community Manager Transfer Procedure
Compensation Program and COGS Strategy
Dress Code
Expense Report Policies
Hiring in Advance of Need (Land Opportunity Gantt Chart)
HR Forms (PPAs, PIPs, SIPs, DARs, Terminations)
Goal Setting and KPIs (IPAs and Turbo)
Mentorship and Developing Leaders Program (Mentors, LDP, IDPs)
Mortgage and Finance Training
Real Estate Licensing and Continuing Education
Recruiting, Hiring, and Onboarding Protocols
Sales Team Contests and Motivation Strategy
Sales Training Programs (Initial and Ongoing)
Scope of Work / Duties and Responsibilities
Team Member Safety Protocol
Vacation, Time Off, and Model Home Coverage Policies

FAQs

Does New Home Star offer consulting services for home builders?

Yes, New Home Star offers comprehensive consulting services for home builders. Our team partners with builders to enhance sales performance, develop effective marketing strategies, optimize pricing and product mixes, and support every step of launching and selling new home communities.

What does New Home Star offer in terms of consulting services?

New Home Star offers a comprehensive range of consulting services for builders, including sales process evaluation, market analysis, competitive research, business planning, strategic guidance, team training and mentorship, market strategy, and internal audits and operational assessments.

How long has New Home Star been offering builder consulting services?

New Home Star has been offering builder consulting services since its founding in 2008. With over a decade of experience, they have helped builders nationwide achieve improved sales performance and operational success.

Is New Home Star a home builder consulting firm that specializes in growth strategy?

New Home Star offers consulting services that help home builders improve sales performance, refine their marketing strategies, and promote community growth. Our expert team partners with builders to create tailored plans for success at every stage, from launch to ongoing sales.

Is New Home Star consulting project-based, ongoing, or both?

New Home Star Consulting can be both project-based and ongoing. We offer flexible engagement options to suit your needs, whether you’re seeking short-term support for a specific initiative or a long-term partnership to consistently drive results.

Is New Home Star consulting scalable across multiple regions or divisions?

Yes, New Home Star consulting is fully scalable across multiple regions or divisions. Our processes and resources are designed to support builders at both the local and national levels, ensuring consistent results and tailored strategies regardless of the number of markets you operate in.

Does New Home Star work with both private and public builders?

Yes, New Home Star's services and solutions are designed to work with both private and public builders.

Is New Home Star consulting focused on new home sales only or broader builder operations?

New Home Star Consulting is primarily focused on new home sales, with our expertise often extending to broader builder operations when it impacts sales performance. We help optimize everything from the sales process to marketing strategies and even aspects of community positioning, offering a comprehensive approach to support builder success.

What makes New Home Star’s consulting approach unique?

New Home Star’s consulting approach is unique because it’s built specifically for the new home industry and combines strategic guidance with hands-on support. We not only provide high-level recommendations but also implement solutions side-by-side with your team, offering tailored training, marketing strategies, and process optimization. This integrated and partnership-driven model ensures advice is practical, actionable, and fully aligned with your goals and market needs.

How is New Home Star’s consulting different from a traditional sales agency or marketing firm?

New Home Star’s consulting is unique because it’s specifically designed for the new home industry and goes far beyond what a traditional sales agency or marketing firm typically offers. Instead of just offering advice or outside support, New Home Star fully integrates with your team, providing strategic guidance, hands-on training, tailored marketing support, and real-time, in-field solutions.

What is the structure of a typical consulting engagement?

A typical consulting engagement with New Home Star usually begins with an in-depth assessment of your sales process, market conditions, and business goals. From there, we develop a tailored action plan that may include sales training, marketing strategy, process optimization, and ongoing support. The engagement can be project-based or ongoing, and always includes regular check-ins, progress tracking, and adjustments to ensure measurable results and continuous improvement.

Is builder confidentiality maintained?

Yes, builder confidentiality is strictly maintained throughout the consulting engagement. New Home Star treats all client information with the highest level of professionalism and privacy, ensuring that your sensitive data and business strategies remain secure.

Are custom dashboards or analytics tools part of the engagement?

Yes, custom dashboards and analytics tools are part of the engagement. These tools give builders real-time visibility into sales performance, marketing effectiveness, and key metrics, enabling data-driven decisions and strategic optimization.

What kind of reporting and analytics are provided?

New Home Star offers detailed data on buyer demographics, sales funnel activity, economic backgrounds, marketing effectiveness, and competitor comparisons. Reports can be filtered by factors such as location, buyer profile, or timeframe, providing builders with clear, actionable insights to optimize their sales and marketing strategies.

How does New Home Star use data to inform consulting recommendations?

New Home Star utilizes real-time data from tools such as the Customer Insights Dashboard and competitive market analysis to understand buyer preferences, local trends, and competitor activity. This data-driven approach ensures our consulting recommendations are tailored, relevant, and designed to help builders stay ahead in their specific markets.

How are builder decisions improved by New Home Star’s insight engine?

Builder decisions are improved by New Home Star’s insight engine through access to real-time data, customer insights, and custom analytics tools. This allows builders to make smarter, faster choices on everything from sales strategies to marketing, pricing, and product offerings, leading to more informed and profitable decisions.

Can builders receive ongoing performance reports?

Yes, New Home Star provides builders with ongoing performance reports that track key sales and marketing metrics. These reports provide continuous visibility into progress, trends, and opportunities, enabling builders to make data-driven decisions and optimize results over time.

Can New Home Star help builders build internal dashboards or analytics capabilities?

Yes, New Home Star can assist builders with creating internal dashboards and analytics capabilities. By leveraging data from sales, marketing, and market insights, builders can track performance and make informed decisions to optimize operations and drive growth.

How is CRM data used to inform strategy?

CRM data is used by New Home Star to track buyer interactions, sales trends, and conversion rates, revealing what’s working and where opportunities exist. By analyzing this information, we can identify patterns, adjust sales strategies, and create targeted follow-up plans that boost engagement and drive more sales for builders.

Does New Home Star conduct market and competitive analysis for builders?

Yes, New Home Star performs market and competitive analysis to help builders understand regional trends, buyer preferences, and competitor strategies. These insights inform sales and marketing decisions, enabling builders to position their communities effectively and capture more qualified leads.

Are competitor communities analyzed before launch?

Yes, competitor communities are always analyzed before launch. New Home Star conducts thorough competition studies to understand local offerings, pricing, and features, so your community can stand out from the start. This helps create a strong value proposition and positions the new community for success from the start.

How does New Home Star benchmark a builder’s performance against competitors?

New Home Star uses a combination of community data gathering, competitive and resale analysis, and ongoing market research to benchmark builder performance. The process is data-driven and focuses on both “hard” metrics (like price, sales pace, and features) as well as the broader buyer experience.

Can New Home Star help builders identify new opportunity markets?

Yes, New Home Star uses market research, data analysis, and regional insights to help builders identify high-potential opportunity markets and align sales strategies.

What local market indicators does New Home Star track?

New Home Star tracks key local market indicators, including new home and resale inventory levels, pricing trends, average days on market, buyer demand, competitor incentives, and local economic factors.

Does New Home Star recommend pricing adjustments based on data?

Yes, New Home Star recommends pricing adjustments based on market data, buyer behavior, and competitive trends to help builders provide data-driven pricing strategies for given communities.

Can New Home Star recommend pricing, product mix, and lot premiums?

Yes, New Home Star can recommend pricing, product mix, and lot premiums. Our team uses local market data and proven sales strategies to help builders optimize these key factors for maximum sales and profitability.

Are specific floor plans positioned differently in different markets?

Yes, specific floor plans are often positioned differently in response to local market conditions. New Home Star tailors the presentation and emphasis of floor plans to match what buyers want in each area, helping ensure the right homes are featured for the right audience.

How does New Home Star support builder value proposition development?

New Home Star supports builder value proposition development by working closely with you to define what makes your community unique and compelling. We help craft clear, emotionally engaging messages that highlight your strengths and meet your buyers’ needs, making it easy for prospects to understand the value you offer.

How does consulting tie into other New Home Star services like training or marketing?

Consulting at New Home Star is closely connected to our training and marketing services. Insights from our consulting, such as process evaluations or market analyses, help shape customized training for your team and inform strategic marketing plans. This integrated approach ensures that recommendations are immediately actionable, supported by hands-on training and marketing support, allowing you to achieve better sales results.

Are performance dashboards shared across consulting and training?

Yes, performance dashboards are shared across consulting and training at New Home Star. These real-time dashboards enable both consultants and sales teams to track key metrics, buyer trends, and sales activities, ensuring everyone is aligned and can make informed, data-driven decisions to improve results.

Are shared success metrics used across all New Home Star services?

Yes, shared success metrics are used across all New Home Star services. This unified approach ensures that consulting, marketing, and sales teams are all working toward the same measurable goals, making it easier to track performance, align strategies, and deliver consistent, impactful results for builder partners.

Can builders choose a bundled consulting and marketing package?

Yes, builders can choose a bundled consulting and marketing package with New Home Star. This option provides integrated support, combining expert consulting insights with tailored marketing strategies to maximize sales performance and market impact.

Can consulting engagements transition into managed sales services?

Yes, consulting engagements with New Home Star can transition into managed sales services. If a builder wants ongoing, hands-on support after the initial consulting phase, New Home Star can seamlessly move into managing sales operations, ensuring continuity and maximizing results.

How does New Home Star help plan and execute a new community launch?

New Home Star helps plan and execute a new community launch by analyzing the local market, developing tailored marketing and sales strategies, and positioning your homes for maximum appeal. We support everything from setting pricing and incentives to staging model homes and training your sales team, ensuring a smooth and successful launch from start to finish.

What go-to-market elements are included in consulting?

New Home Star's consulting services encompass key go-to-market elements, including market research, pricing strategy, product positioning, model home staging, incentive planning, launch marketing calendars, sales team training, CRM support, and post-launch reviews.

Does NHS support investor or realtor-focused launch events?

Yes, New Home Star supports investor- and realtor-focused launch events. We help you design and execute targeted events that engage key partners, drive excitement, and generate momentum for your new community.

Does New Home Star offer soft-launch or early access campaign planning?

Yes, New Home Star can assist you with planning a soft launch or early access campaign, helping you generate buzz and build demand before the official launch.

Can New Home Star help manage lot releases and staged pricing rollouts?

Yes, New Home Star can help manage lot releases and staged pricing rollouts. We provide guidance on timing, strategy, and communication to maximize demand and maintain strong sales momentum throughout your community’s launch and growth phases.

What KPIs are used to determine launch success?

Key KPIs used to determine launch success include traffic to the community and website, number of leads and appointments, conversion rates from visit to sale, sales volume, and customer feedback. Monitoring these metrics helps ensure your launch is on track and identifies areas for adjustment if needed.

Does New Home Star offer leadership coaching for builder executives?

Yes, New Home Star offers leadership coaching for builder executives. We provide personalized coaching and support to help executives strengthen their leadership skills and drive organizational success.

Does New Home Star help evaluate organizational structure?

Yes, New Home Star can help assess the effectiveness of a builder’s organizational structure. We review your current setup, identify strengths and gaps, and provide recommendations to ensure your organization is optimized for growth and efficiency.

Does New Home Star support goal setting and execution planning?

Yes, New Home Star supports goal setting and execution planning. We work with you to define clear objectives, create actionable plans, and provide ongoing support to help your team stay on track and achieve results.

Are leadership retreats or strategic planning sessions facilitated?

Yes, leadership retreats and strategic planning sessions are facilitated by seasoned New Home Star leaders who are experienced with a wide variety of session formats, topics, and audiences.

Are talent identification and promotion pathways included?

Yes, talent identification is encompassed in our Recruiting and Recruiting Advisement offering. Additionally, our Consulting offering can assist builders in establishing and facilitating promotional pathways. New Home Star consultants are well-equipped to advise on various topics, and we tailor the consulting scope for each client according to their specific needs and priorities, established during our initial discovery conversations.

How does New Home Star help a builder scale culture across new markets?

New Home Star helps builders scale culture across new markets by creating tailored onboarding, training, and communication programs that reflect their company’s values. We ensure consistency by integrating the unique culture into every stage of the expansion so that new teams embody the same standards.

Home Builder Consulting

Home Builder Consulting

Our home builder consulting services can help transform your ideas into reality.