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Services OverviewHome Builder Consulting

Home Builder Consulting

Grow your sales and your teams with our expert consulting.

Our home builder consulting services can help transform your ideas into reality.

For over a decade, New Home Star has provided expert home builder consulting services to companies throughout the industry. An exceptional sales experience starts with a winning strategy and is supported by a data-driven approach and time-tested processes. These components are appropriately aligned to create a coherent customer journey that moves the bottom-line needle. Partner with one of our consultants to help drive scalable results over various services.

Our services

Our consulting services are designed for you.

Our team consists of professionals in marketing, creative, technology, sales leadership, and project management, and have worked with a variety of builders.

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Sales Process

Take a high-level overview of your sales challenges and partner with one of our expert homebuilder consultants to discuss a first-class new home sales approach built on a winning strategy.

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Market Analysis

Our market research team can analyze each of your communities to understand how to best position your offering and pricing considerations.

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Buyer Research

Analyze existing customers and non-buyers to uncover hidden trends and improve targeting of marketing and sales efforts.

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Secret Shops

Hire one of our professionally trained new home builder consultants to secret shop your communities, complete with an analysis matrix with recommendations.

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Land Acquisition

Receive intelligent insights and take a data-driven approach to sell more new homes as you purchase new land for new home sales.


Strategic Marketing

Our in-house marketing agency consultants can work with your sales and marketing teams to better align community-level marketing.

You have questions, we have answers.

Why do you need a home builder consultant?

The consulting division at New Home Star is designed exclusively for builders. We are the largest seller of new homes in America, and our home builder consulting services allow you to tap into our strategies, resources, and talent. You choose whether you would like to partner for a specific project or for a longer period of time.

Creating Sales Operational Excellence

Our team understands the new home sales industry and is eager to share their knowledge. Whether you need guidance on marketing or building strategies for your communities, our teams are ready to help.

Builder-Specific Systems

  • Builder Systems and Operations Training
  • Builder Vision, Mission, Values
  • Charitable Giving and Community Engagement Strategy
  • Construction Practices and Product Training
  • Construction Quality Assurance (QA) Processes
  • Contract Terms Strategy (Earnest Money, Contingencies, Concessions, Time Lines, etc.)
  • Co-op Realtor Policy and Compensation
  • CRM System Training
  • Custom Option and Change Order Processes (if applicable)
  • Employee Home Purchase Program
  • Establish Cutoff Dates for Allowable Home Selection Changes
  • Establish Drive and Site for All Training, Processes, Procedures, Protocols, Product Info, etc.
  • Land Acquisition Strategy and Process
  • Preferred Lenders, Title Companies, and Other Third-Party Programs
  • Sales Contract Training (Presentation, Checklist, Submission, and Management)
  • Seasonal Building Adjustments (Weather Holdbacks, Foundation/Permit Only)

Community Strategy

  • Community Grand Opening and New Phase Playbook
  • Community Knowledge Documents (Asset 180, Competition Study, SWOT, Business Plan)
  • Floor Plan Lineup Strategy
  • Home Site Release Strategy
  • Homeowners Association (HOA) Relations and CCRs
  • Incentives, Promotions, Back Pocket Strategy
  • Inclusive Features vs Options Strategy
  • Inventory Home and Home Start Strategies
  • Lot Premium Strategy
  • Low Appraisal Protocol
  • Monotony Code Policy
  • Pricing Strategy (Base and Options)
  • Reservation and/or Offer Policies
  • Selling/Leasing Model Homes

Customer Experience

  • Backlog Management Protocol
  • Buyer Journey Map
  • Customer Experience Strategy and Training Program
  • Customer Touch Points (Pre-Construction, Pre-Drywall, Final Orientation, Closing)
  • Survey Feedback Implementation
  • Warranty Content and Claim Process


  • Brand Management and Strategy
  • Builder Statement, Value Propositions (VP), Unique Selling Propositions (USP)
  • Collateral and Deliverables
  • Corporate vs Field-Level Marketing 
  • Customer Segmentation and Target Consumer Profiles (TCP)
  • MLS Listing and Photography Protocol
  • Prospect Follow-up and Lead Nurture Protocol
  • Referral Program
  • Social Media Guidelines
  • Team Member and Customer Gifting Protocol
  • Traffic Reports

Meeting Schedules and Meeting Templates

  • Weekly Builder Meeting (Sales Manager with Division President)
  • Weekly Construction Meetings (Sales Associate with Project Manager)
  • Weekly Sales Team Meeting (Sales Manager with Sales Team)
  • Weekly Triangle Offense (Sales Manager with Sales Associate)

Model Homes

  • Design Center Process
  • Guest Registration Process
  • Model Home Opening/Closing Protocols
  • Model Home Strategy (Floor Plan, Selections, Work Place, and Staging)
  • Staffing Plan and Model Home Hours

Online Sales

  • Builder Website Strategy (What to show and how much)
  • Chat Bot Implementation
  • OSC Team Program
  • Online Sales Training (Initial and Ongoing)

Sales Associates

  • Community Manager Transfer Procedure
  • Compensation Program and COGS Strategy
  • Dress Code
  • Expense Report Policies
  • Hiring in Advance of Need (Land Opportunity Gantt Chart)
  • HR Forms (PPAs, PIPs, SIPs, DARs, Terminations)
  • Goal Setting and KPIs (IPAs and Turbo)
  • Mentorship and Developing Leaders Program (Mentors, LDP, IDPs)
  • Mortgage and Finance Training
  • Real Estate Licensing and Continuing Education
  • Recruiting, Hiring, and Onboarding Protocols
  • Sales Team Contests and Motivation Strategy
  • Sales Training Programs (Initial and Ongoing)
  • Scope of Work / Duties and Responsibilities
  • Team Member Safety Protocol
  • Vacation, Time Off, and Model Home Coverage Policies