Skip to content
Explore the latest topics

Ten Exemplary Home ...

Ten Exemplary Home Builder Mission Statements

By Chris Laskowski 8 min read

Which company mission statements have you seen that have really stuck with you?

Some mission statements just stand out. Here are a few:

Patagonia: Patagonia is in business to save our home planet.

Google: Google’s mission is to organize the world’s information and make it universally accessible and useful.

Meta: Giving people the power to build community and bring the world closer. 

Nike: To bring inspiration and innovation to every athlete in the world. If you have a body, you are an athlete. 

Each one has its own strength — they’re lofty in some ways but specific in others, but they’re all pretty memorable.

Each example above varies in length and concept. So how exactly do you define a company mission statement? It’s a concise declaration of an organization's purpose, guiding principles, and goals. It typically outlines the reason for the company's existence, its values, and its aspirations. 

Why is a good mission statement for home builders important?

Mission statements are crafted to provide direction and focus for employees, stakeholders, and customers, encapsulating the company's identity and its commitment to fulfilling its purpose.

Other reasons why a mission statement is important:

  • Guiding purpose: A mission statement articulates the core purpose of the company, providing a sense of direction and clarity.
  • Values and principles: It communicates values and principles the company stands for, guiding decision-making and behaviors within the organization.
  • Identity and culture: A well-crafted mission statement fosters a sense of belonging and shared purpose, especially among employees.
  • Stakeholder communication: It serves as a communication tool for customers, investors, partners, and the broader community to convey the company's objectives and commitments. It’s a way to sum up the business in a short phrase or two that sticks with people who hear or read it.
  • Differentiation: A unique and compelling mission statement can be a key differentiator and help attract the right type of customers — ones who align with its values and objectives.
  • Accountability and alignment: It holds the company accountable to its stated purpose and values, encouraging alignment between actions and objectives at all levels of the organization.

How are mission statements different from vision statements?

Mission statements can often be confused for vision statements – statements of equal importance but that hold a different value and purpose. But unlike mission statements, vision statements typically focus on the desired future state or long-term goal of the company. A vision statement will answer the question, “Where will this company be 6 months from now, 1 year from now? What is this company aiming to achieve or become?”

While a mission statement defines the purpose and current activities of the company, a vision statement articulates the desired future state.

Together, these statements form the foundation of a company's strategic framework, providing clarity, direction, and inspiration to employees, stakeholders, and customers.

Sometimes, a company might not be as clear in articulating the difference between its values, mission, and vision. This can lead to a bit of a mix of all three in its mission statement.

Why are home building mission statements important? 

Home builder mission statements articulate the core purpose and values of a home builder. They can tell you a lot about what the home builder values — do they have a square focus on customer-centricity, or do they care more about quality and craftsmanship? Some choose to emphasize innovation and sustainability, while others want to showcase affordability and value. Some refer to personalization, while others might mention legacy or heritage to highlight deep roots in the community. 

Let’s take a look at some of the top mission statements for home builders. 

Ten exemplary mission statements for home builders

“We pride ourselves on being driven to provide the highest quality for the lowest possible cost, thereby delivering excellence in home building to the customer in a professional and courteous manner.” - Hayden Homes

Why we like it: This is a strong mission statement due to its focus on the delivery of excellence in home building in a professional manner. It prioritizes meeting and exceeding the needs and preferences of customers and aims to exceed their expectations.

“Our mission is: To perform for our customers the highest level of quality construction services at fair and market competitive prices.” – PCL Construction

Why we like it: This mission statement clearly states the company’s primary focus is to serve its customers. It also highlights a dedication to quality and a commitment to offering value to its customers, assuring them they’ll receive A+ quality at reasonable prices. 

“Our mission is to deliver safe, sustainable, high-quality projects and services which uphold our core values and the ‘Austral Construction’ legacy.” – Austral

Why we like it: The reference to safety and sustainability underscores the company’s commitment to responsible practices for its customers. By mentioning core values, it also showcases integrity and ethical behavior. The reference to “legacy” implies a sense of history and tradition, building a stronger sense of trust with customers. 

“It is our constant mission to provide a level of service that will exceed the expectations of our clients, maintain the highest level of quality, and allow our employees the opportunity to grow and prosper. We strive to instill confidence with all parties by professionally managing all aspects of each and every project be it large or small.” – Pomeroy Restoration & Construction Ltd

Why we like it: This one is really customer-centric, highlighting the company’s commitment to exceeding client expectations and maintaining the highest bar of quality. The emphasis on employee development showcases investment in development and well-being of staff, which leads to a friendlier and motivated team more driven toward achieving success for clients. 

“We don’t just construct, we build long-lasting relationships with our customers through professionalism & honesty.” – GMG Construction

Why we like it: The focus on long-lasting relationships is unique; this company isn’t just in it to sell a product or service and go, they care about clients for the long run. The emphasis on professionalism and honesty illustrates a commitment to ethical conduct and integrity with customers, further building credibility and trust.

“McNamara Construction is committed to being the highest quality construction company in the West of Ireland by building long-term relationships based on integrity, performance, value for money, and exceeding our client’s expectations.” – McNamara Construction

Why we like it: We like this one because it’s confident: it clearly states the objective of being the best, and the specificity provides a clear focus. The emphasis on long-term relationships and mention of core values reflect the desire to create strong, lasting bonds with customers.

“Our mission is to focus on the client as the most important aspect of our business. Each project is undertaken with an uncompromising commitment to excellence and 100% customer satisfaction.” – ARC Construction

Why we like it: This mission statement clearly centers on the needs of the customer. The word “uncompromising” is a strong one, indicating the builders’ emphasis on high-quality outcomes in every project they undertake.

“We are 100% committed to safety, quality, and performance. We take our reputation as a leading construction contractor quite seriously.” – East & Westbrook

Why we like it: This one is concise and quite direct, making it easy to understand and remember. The emphasis on reputation management demonstrates high standards of professionalism with customers, integrity, and reliability to maintain status as a trusted contractor. 

“It is our mission to educate you on the best materials, products and processes to maximize the value of your investment.” – Great Falls Construction

Why we like it: We like that this mission statement is very clearly client-centric, focusing on educating clients and maximizing the value of their investments. It’s short and simple and it doesn’t add any unnecessary complexity. 

“Our mission is to establish long-lasting relationships with our clients by exceeding their expectations and gaining their trust through exceptional performance by every member of the AUM Construction team. ” – AUM Construction

Why we like it: This stands out due to its focus on relationship building and prioritization of long client relationships — the builder is willing to put in the work to build strong ties. We like that they commit to “exceeding expectations” too, reflecting a dedication to consistently delivering above-and-beyond outcomes. 

So, you want to create your own home builder mission statement?

If you’re inspired by any of the above (we hope you are!), now is a good time to get creative and start thinking about what elements will go into your own mission statement. 

This article provides a thorough step-by-step process that should help you get started.

Importantly, know that what you write at first is not final! Seeking feedback from colleagues, employees, mentors, and trusted advisors is critical. And once it’s final, your work doesn’t stop there. The best mission statements are ever-evolving and are revised and refined as company direction and goals change.

The right home building mission statement is hard to achieve but worth the journey to get there ✍️ 

Do you need support crafting a mission statement? Our home builder consulting services are designed to help builders with their unique marketing and sales needs. Schedule a call to talk to one of our account executives today. 

Originally published Apr 2, 2024 under Explore the latest topics, updated April 2, 2024

Subscribe to our Blog

You may unsubscribe from these communications at any time. For more information, check out our privacy policy.