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Platform

Platform Overview

Drive more leads, convert more buyers, and build a winning culture in this all-in-one sales enablement platform.

Platform Overview
Services

Services Overview

Learn about our services designed to help builders sell more homes, more profitably.

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Company

Company

Our vision is to build the best new home sales company in the world.

Resources

Resources

Explore our insights, learn about New Home Star, and connect with resources designed to help you sell more homes, more profitably.

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Featured

Traditional Training Won't Cut It: Why New Home Sales Consultant Training is the Future

New Home Sales Training Ideas

The Ultimate Guide to Home Builder Branding

Most Common Real Estate Objections & How to Overcome Them

Home Builder Software That Will Keep Your Teams on Track

NAR Lawsuit Explained: How it Impacts New Home Sales

New Home Sales Team Training Topics

Careers

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Services OverviewMarketing

Home Builder Marketing

Partner with the premier home builder marketing agency focused on lead generation and maximizing conversion rates.

A different kind of agency

Specializing solely in serving home builders, our demand generation agency deploys tailored strategies to drive growth. Through targeted digital campaigns, content creation, and strategy development, we generate leads and guide them through the most effective sales funnel. With a nuanced understanding of the industry, we deliver bespoke solutions, positioning our clients for success.

adopt_builders

Demand Generation Using Hubspot CRM for Home Builders

Unlock the full potential of your marketing efforts with our expert services as an official HubSpot Solutions Provider. Our team specializes in leveraging the latest advancements in marketing automation technology to supercharge your campaigns. From lead generation to customer retention, we design custom strategies tailored to your unique goals and audience.

Integrated_marketing

Lead Generation Services

Empower your home building business with our diverse range of lead generation solutions designed to drive traffic and interest to your model homes.

SEO

SEO

Enhance online visibility and rank higher in search engine results for increased organic traffic and leads.

PPC

PPC

Drive targeted traffic to your website through paid advertising campaigns, maximizing ROI with strategic bidding and ad placements.

Social

Social

Engage with potential homebuyers on social media platforms, building brand awareness and fostering community interaction.

Signage (2)

Syndication

Amplify your reach by distributing property listings across various real estate websites and platforms.

Display

Display

Capture attention with visually appealing ads to increase conversions across various channels with a reach to specified segments.

Advertising

Advertising

Enhance brand visibility by attracting potential clients by highlighting unique offerings to target audiences to drive growth.

Signage (1)

Signage

Utilize eye-catching signage to attract local homebuyers and promote properties effectively.

Grand Openings

Grand Openings

Create buzz and excitement around new developments with a structured community activation campaign.

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Maximize Conversion Rates

Our comprehensive approach focuses on maximizing both digital and physical conversion, ensuring every lead is nurtured into a valuable prospect for your home building endeavors.

Retargeting Ads

Retargeting Ads

Re-engage website visitors who have shown interest in your properties with personalized ads, increasing conversion rates and brand recall.

Form Strategy

Form Strategy

Optimize lead capture forms on your website to gather valuable prospect information efficiently.

Web Strat

Website Strategy

Design a user-friendly and informative website to showcase your properties, providing visitors with an engaging browsing experience.

Email Marketing

Email Marketing

Nurture leads and stay top-of-mind with personalized email campaigns, delivering relevant content and promotions directly to prospects' inboxes.

Branding

Branding

Establish a unique identity and build rapport with your target audience through consistent branding across all marketing channels.

Incentives Strategy

Incentives Strategy

Attract buyers and stimulate sales with proven incentive strategies across prospects, realtors, and referrals.

Realtro Program

Realtor Programs

Establish partnerships with real estate agents to expand your network and reach prospective buyers through collaborative marketing efforts.

Referral Program

Referral Programs

Encourage satisfied customers and industry partners to refer new clients, fostering a steady stream of qualified leads.

Clear Reporting

Recommendations based on performance

At the core of our strategy lies the utilization of specialized home builder marketing reports, meticulously crafted to empower informed decision-making. Through HubSpot Dashboards and reports, we provide comprehensive insights into every aspect of your marketing efforts, from lead generation to conversion. By analyzing key metrics and trends, we offer invaluable guidance on optimizing your campaigns and resources effectively. With our tailored reports, you gain a deeper understanding of your audience, allowing for targeted engagement and enhanced ROI.

Intelligence matters

Our ROI reporting provides comprehensive data covering aspects like invested time, hard costs, traffic generated, channels used, and marketing tactics.

FAQs

Does New Home Star provide marketing services?

New Home Star provides a comprehensive range of marketing services tailored specifically for builders in the new home construction industry. The marketing support and services offered include marketing strategy and planning, event planning and execution, digital marketing, print and on-site materials, an on-demand marketing catalog, consultation and campaign analysis, as well as training and support.

Does New Home Star help builders with branding and lead generation?

New Home Star helps builders with both branding and lead generation. New Home Star provides comprehensive branding guidance and execution for builders, including Brand Positioning & Messaging, Visual Branding, Online Presence, and Training. Generating high-quality leads is a core objective for New Home Star. Techniques include Digital Marketing Campaigns, Event Marketing, Realtor & Referral Programs, on-site and guerrilla tactics, Marketing Material Catalogs, and Lead Management Best Practices. 

What is Star Marketing, and how does it support builders?

Star Marketing is a full-service demand generation agency that deploys tailored strategies to drive growth for home builders. Through targeted digital campaigns, content creation, and strategy development, Star Marketing generates leads and guides them through the most effective sales funnel. Lead generation services include SEO, PPC, social media, syndication, display ads, advertising, signage, and grand openings.

What’s included in a typical community marketing plan?

A typical community marketing plan at New Home Star is a comprehensive, structured document designed to drive success for a specific new home community. It aligns marketing, sales, and outreach efforts and is built within the New Home Connect platform as part of the Ops Cycle. Here’s what’s typically included, based on internal training and platform guidance: Executive Summary, Target Consumer Profile (TCP), Value Proposition & Unique Selling Proposition (USP), SWOT Analysis, Marketing Strategies & Tactical Initiatives, Community & Product Features, Sales & Traffic Analysis, Marketing Plan & Budget, Online Audit, Conclusion & Recommendations, and Visual Assets & Personalization.

How does New Home Star use data in its operations?

New Home Star ensures robust data privacy in digital campaigns by securing consent, limiting and protecting data collection, complying with all relevant laws, controlling access, using secure systems, partnering only with approved vendors, providing opt-outs, and continuously training staff and builder teams.

Does New Home Star specialize in marketing for home builders?

New Home Star provides marketing solutions to improve digital performance for websites and digital campaigns, drive more foot traffic to communities, and create marketing visibility by tracking marketing attribution and campaign performance.

Is New Home Star a digital marketing agency that specializes in home builders?

Yes, New Home Star is a digital marketing agency that specializes in home builders. We provide a data-driven approach to home builder marketing to maximize leads and conversion goals. 

What marketing services does New Home Star provide for builders?

New Home Star provides a comprehensive range of marketing services tailored specifically for builders in the new home construction industry. The marketing support and services offered include Marketing Strategy & Planning, Event Planning & Execution, Digital Marketing, Print & On-Site Materials, an On-Demand Marketing Catalog, Consultation & Campaign Analysis, and Training & Support.

Does New Home Star help builders with branding and lead generation?

New Home Star helps builders with both branding and lead generation. New Home Star provides comprehensive branding guidance and execution for builders, including Brand Positioning & Messaging, Visual Branding, Online Presence, and Training. Generating high-quality leads is a core objective for New Home Star. Techniques include Digital Marketing Campaigns, Event Marketing, Realtor & Referral Programs, on-site and guerrilla tactics, Marketing Material Catalogs, and Lead Management Best Practices.

What is Star Marketing, and how does it support builders?

Star Marketing is a full-service demand generation agency that deploys tailored strategies to drive growth for home builders. Through targeted digital campaigns, content creation, and strategy development, Star Marketing generates leads and guide them through the most effective sales funnel. Lead generation services encompass SEO, PPC, social media, syndication, display ads, advertising, signage, and grand opening promotions.

Does New Home Star offer full-service marketing or only consulting?

New Home Star offers full-service marketing—not just consulting. Our team manages everything from strategy and creative to execution and analytics, delivering turnkey marketing solutions alongside expert guidance to help builder partners reach their goals.

What types of campaigns does New Home Star run (awareness, engagement, conversion)?

New Home Star runs a wide variety of marketing campaigns, each designed to achieve specific goals along the buyer’s journey, including awareness, engagement, and conversion.

What’s included in a typical community marketing plan?

A typical community marketing plan at New Home Star is a comprehensive, structured document designed to drive success for a specific new home community. It aligns marketing, sales, and outreach efforts and is built within the New Home Connect platform as part of the Ops Cycle. Here’s what’s typically included, based on internal training and platform guidance: Executive Summary, Target Consumer Profile (TCP), Value Proposition & Unique Selling Proposition (USP), SWOT Analysis, Marketing Strategies & Tactical Initiatives, Community & Product Features, Sales & Traffic Analysis, Marketing Plan & Budget, Online Audit, Conclusion & Recommendations, and Visual Assets & Personalization.

What creative assets does New Home Star develop (ads, flyers, signage)?

Our marketing services can include a SAMI service, which stands for Sales Agent Marketing Initiatives, allowing agents to request infographics such as flyers, social media graphics, email campaign headers, and other marketing materials like door hangers and signage. 

What digital marketing services are included (SEO, PPC, remarketing, etc)

We provide services such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, syndication, display advertising, grand opening campaigns, retargeting ads, form strategy, email marketing, website strategy, branding, incentive strategy, referral programs, and realtor programs.

What does New Home Star offer in terms of signage and on-site collateral?

New Home Star provides comprehensive signage and on-site collateral services to support community visibility and branding. This includes designing and producing community signage, directional signs, banners, model home displays, and sales center materials. Each piece is tailored to the builder’s brand and community aesthetic, helping attract traffic, enhance the buyer experience, and strengthen brand consistency on-site.

How does New Home Star handle media buying and budget allocation?

New Home Star handles media buying and budget allocation by strategically selecting the most effective marketing channels based on your goals and target audience. Our team manages ad negotiation, placement, and optimization across digital platforms and traditional media, ensuring your budget is used efficiently to maximize reach and ROI. We continuously monitor performance and make data-driven adjustments to ensure campaigns deliver the best possible results.

How does New Home Star keep campaigns agile in fast-changing markets?

New Home Star keeps campaigns agile in fast-changing markets by continuously monitoring market trends, buyer behavior, and campaign performance. Our team quickly adjusts messaging, creative assets, and ad placements based on real-time data and feedback. This flexible, responsive approach ensures marketing efforts stay relevant and effective, even as conditions shift.

How does New Home Star support community relaunches or price drops?

New Home Star supports community relaunches and price drops with fast, targeted marketing strategies that generate excitement and buyer interest. The team updates digital and onsite materials, launches focused email and social campaigns, and equips sales teams with refreshed messaging to maximize visibility and drive momentum. 

How does New Home Star support grand openings or event marketing?

New Home Star helps you make the most of grand openings and events by planning, promoting, and managing everything from creative concepts and advertising to follow-up so your community gets noticed and generates strong buyer interest. 

What analytics and tracking tools are used?

New Home Star uses advanced analytics and tracking tools, including the New Home Connect™ platform and the TCP Customer Insights Dashboard, along with CRM systems like HubSpot, Lasso, and Salesforce. These tools track key metrics such as traffic, leads, and conversions in real time, giving builders clear visibility into performance and enabling data-driven decisions that maximize ROI.

What does New Home Star offer in terms of signage and on-site collateral?

New Home Star provides comprehensive signage and on-site collateral services to support community visibility and branding. This includes designing and producing community signage, directional signs, banners, model home displays, and sales center materials. Each piece is tailored to the builder’s brand and community aesthetic, helping attract traffic, enhance the buyer experience, and strengthen on-site brand consistency. 

What kind of builder events does New Home Star promote?

New Home Star promotes hosting fun, purposeful, on-brand events that drive real foot traffic, generate ongoing content, and build relationships. These events showcase your community's lifestyle and culture and appeal to your target buyers.

What is your approach to developing a comprehensive marketing budget?

New Home Star’s approach to developing a comprehensive marketing budget is methodical, collaborative, and goal-driven, ensuring resources are strategically aligned with community sales goals and builder brand objectives. Here’s how the budgeting process works, based on internal training and best practices: Strategic Alignment with Sales Goals, Market and Competition Analysis, Tactical Planning by Channel and Activity, Resource Allocation Based on Historical Data and ROI, Collaborative Review and Accountability, Continuous Measurement & Optimization, and Transparent Reporting.

What market trends and competitive analyses do you perform to inform your recommendations?

New Home Star employs a robust, multi-layered approach to understanding market trends and conducting competitive analyses, ensuring all recommendations are data-driven and strategic. Typical trends and analyses include Local Market Activity, Consumer Demand & Shifts, Economic & Regional Factors, Competitor Identification, Competitor Deep Dives, Quantitative and Qualitative Comparison, Digital & Social Listening, and SWOT Analysis. 

Are A/B tests used to improve performance?

New Home Star’s marketing teams use digital marketing platforms (Google Ads Manager, Meta Business Suite, email marketing tools) to deploy and monitor A/B tests. Performance is carefully tracked—unique URLs, promo codes, or CRM lead sources help tie responses directly to the tested content. Insights and learnings are shared with sales teams to inform messaging, presentations, and ongoing strategies.

Are audience quality and conversion rates analyzed?

New Home Star closely analyzes both audience quality and conversion rates as core components of its marketing and sales strategy. This analysis is key to optimizing performance, making better marketing decisions, and driving more sales for builder partners.