New Home Star Builder Partners Outperform National New Home Market by 10% in Q1

Chicago, IL (April 23, 2026) — While national new home sales have moderated, New Home Star builder partners have outperformed the broader market by approximately 10 percentage points in Q1. This achievement comes despite a decline in traffic, highlighting the power of maximizing every opportunity at the point of purchase.

“Fewer buyers are actively visiting communities today, which means success increasingly depends on converting more of the traffic you already have,” said Lead Market Strategist Dan White. “Our partners achieving the strongest results are prioritizing better discovery conversations, stronger follow-up, and disciplined point-of-sale execution. In March, conversion rates for our partners reached a four-year high, increasing 22% year-over-year.”

New Home Star’s proven “TxC = S” (Traffic × Conversion = Sales) framework continues to deliver results by shifting focus from simply generating more traffic to converting a higher percentage of the buyers who do visit. Honed through industry-leading point-of-sale training, this approach enables builder teams to drive stronger sales performance regardless of market conditions.

Key elements driving this outperformance include:

• Consultative discovery conversations
• Objection handling strategies
• Data-driven follow-up systems
• Building urgency around inventory

These targeted execution strategies, delivered through New Home Star’s comprehensive training programs, have enabled partners to do more with less traffic while the broader market continues to face pressure.

New Home Star provides builders with the industry’s most extensive new home sales training resources, including over 500 training modules, structured onboarding, ongoing coaching, and the New Home Connect™ platform, all designed to elevate point-of-sale performance and build high-performing sales cultures.

See how New Home Star can strengthen your new home sales and marketing efforts at newhomestar.com/lets-talk.

About New Home Star

As the largest private seller of new homes in America, New Home Star partners with builders to help them sell more homes more profitably.™ Operating in over forty markets, New Home Star offers cutting-edge tools and an award-winning culture for builders to have sustainable, scalable success. The firm’s home builder solutions and services include home builder marketing, sales training, new home sales software, consulting, and more — each designed with the builder in mind to evolve with the ever-changing nature of our industry. Explore our services and offerings at newhomestar.com and follow us on social media for industry-leading insights.