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Oren Jacobson

Market Strategy

Oren Jacobson serves as the Lead Market Analyst for New Home Star. Oren brings a combination of experience, education, and exposure to his role that is among the most unique in the industry. Over more than 15 years, Oren has had the opportunity to sell, market, and manage projects for every buyer profile, product type, and price point in the market across multiple regions. In this role, Oren focuses on driving systemic-level changes to improve organizational results.

In addition to this practical experience, Oren earned a Master’s degree in Business Administration with an emphasis in Strategic Management, a Master’s in Economics and Policy Analysis, and a Master's in International Relations from the University of Chicago. This blend of frontline, managerial, and educational insight has turned Oren into one of the most trusted analysts for New Home Star’s partners across the country.

Oren leverages deep empirical research and insight on consumer segmentation, microanalysis of local market trends, macroeconomic forecasting, and asset positioning comparisons to help builder partners identify how to best position their brand for success. He has also been a major contributor to New Home Star’s proprietary sales training processes, leveraging insights from the more than 20 markets he visits each year to identify trends and provide advanced proactive content to frontline employees. Oren is heavily engaged in civic work, serving on several non-profit boards and running his own non-profit organization.