A company tagline serves as a concise and memorable phrase that encapsulates the essence of a company, its brand, or a particular product/service. For home builders, slogans often represent the value they believe they can bring to a customer — a “better life,” a “dream home,” or “affordable quality,” for example.
It can be difficult for builders to come up with unique home building taglines — especially when the market is saturated with slightly different varieties of the same few phrases.
To make it a bit simpler to come up with your own unique slogan, we’ve compiled a list of what we believe are some of the best.
List of top ten home building taglines and slogans
Of the top 100 slogans list we compiled, here are some we think are the most creative and memorable and why we like each one.
Meritage Homes: Opening the door to a life. built. better.
This is creative and concise. It paints a clear picture of what customers will get from this builder: an open door to a fresh start with a great new home.
M/I Homes: The home of your dreams, built to last
Everyone can have a vision of their dream home, but is it built to withstand years of use and time spent in it? This slogan shows that MI/I offers the best of both worlds: a home that includes everything you want and will withstand the test of time.
Smith Douglas Homes: Your home. Your choice. Within reach.
This slogan shows the personalization and customization involved in Smith Douglas Homes, using “your” twice in a row and the word “choice.” Then, it emphasizes dream home accessibility with the italicized “within reach.”
Stylecraft Builders: Welcome home to more
This is a simple slogan that evokes a sense of warmth, comfort, and belonging. The phrase “to more” implies that whatever awaits customers at home is something better than they’ve had before, and Stylecraft will help them get there.
Homes by Taber: Proudly overbuilt
In this slogan, the word “proudly” conveys a sense of confidence and assurance. “Overbuilt” implies the product goes beyond standards in terms of construction, design, or performance — which means a commitment to quality and durability.
On Top of the World: You deserve the world
This tagline empowers an audience by affirming the worthiness of something significant and grand, tying back to the company name with the word “world.” It sets a high standard and encourages individuals to strive for the best, implying they won’t settle for anything less than what they deserve with this builder.
Maronda Homes: The right home. The right place. Built for you.
The phrase “built for you” emphasizes customization and personalization, suggesting the home is tailored to meet individual customer needs. By emphasizing “the right home” and “the right place,” the slogan reassures a potential buyer that Maronda has their back and they’re making the correct choice in both the property itself and location.
Colina Homes: Premium craftsmanship. Elegant design. Welcome home.
The phrase “premium craftsmanship” signifies a commitment to high-quality materials and meticulous attention to detail in the construction of products or services. Elegant design suggests a refined aesthetic, while welcome home creates a sense of warmth and comfort, luring the customer in to learn more about the company.
Chesapeake Homes: Quality without compromise
This tagline communicates a steadfast dedication to maintaining high standards of quality in products or services. It reassures customers that Chesapeake Homes refuses to sacrifice quality and builds trust that they’ll deliver products and services that exceed expectations.
Williams Homes: Built by our family for yours
This tagline establishes an emotional connection with the customer by emphasizing a familial aspect. By using “ours” and “yours,” it creates a sense of inclusivity, making customers feel part of the family, and implying homes are built with the same care one would expect within their own family.
How to create your slogan
To create the best home building tagline for your company, you need to capture the essence of the company's brand, values, and offerings in a concise and memorable phrase.
Here are a few steps to start:
Define your brand identity: Start by understanding the unique aspects of your home building company. Consider your company's mission, values, target market, and competitive advantages. What sets your company apart from others in the industry?
Identify key themes: Think about the key themes or messages you want your slogan to convey. This could include quality craftsmanship, personalized service, innovation, sustainability, or customer satisfaction.
Brainstorm ideas: Identify a “slogan squad” of primary stakeholders at your company who will help you arrive at a slogan decision. Generate a list of words, phrases, and concepts related to home building that align with your brand identity and key themes. Consider using words that evoke emotions or paint vivid images in the minds of your audience.
Keep it short and simple: Slogans are most effective when they’re short, memorable, and easy to understand. Aim for brevity and clarity, typically no more than a few words or a short phrase.
Highlight benefits: Focus on the benefits that your home building company offers to customers. Whether it's creating dream homes, providing peace of mind, or delivering exceptional value, make sure your slogan communicates the value proposition clearly.
Make it unique: Avoid clichés, jargon, and generic phrases that are overused in the industry. Strive to create a slogan that is distinctive and sets your company apart from competitors.
Test and refine: Once you’ve generated a list of potential slogans, test them out with your target audience or colleagues to gather feedback. Pay attention to which slogans resonate most and make refinements based on the feedback received.
You could also use tools powered by AI to get the ball rolling on some ideas. For example, Canva offers a free online slogan generator. By simply typing in a prompt, it can brainstorm memorable catchphrases in an instant. While most of them won’t be perfect, it provides a jumping-off point for you to then edit and refine from there.
Tips for creating a customer-centric home-building tagline
Most home builders want to create a customer-centric slogan to illustrate their unwavering commitment to customer wants and needs.
To create a customer-centric slogan, you need to first understand your target audience and identify their needs and desires. Then, you can craft a message that resonates with them.
Here are a few best practices to create customer-centric messaging for slogans:
Deeply understand your customers: Make sure you can answer these questions: Who are your customers, and what are their demographics? What are their preferences and pain points? What problems are they trying to solve?
Identify your unique selling proposition: Know what sets your product or service apart from the competition. What value do you offer that others don’t?
Use emotional appeal: As we saw from some of the above examples, appealing to the emotions of your target audience creates a standout slogan. Emotions drive purchasing decisions, so evoke feelings like joy, security, empowerment, or satisfaction.
Keep it simple. Customers have a lot on their minds. You want them to read your slogan and have it capture the essence of your brand succinctly.
Some examples of customer-centric slogans:
- Airbnb - Belong anywhere: speaks to finding a home wherever you travel
- Nike - Just do it: three words that inspire the go-getter attitude everyone knows and loves
- Apple - Think different: showcase innovation at the heart of the brand
- M&Ms - Melts in your mouth, not your hand: distinguishes the candy from other competitor brands
Good slogans are everywhere, and it’s important to take the time to craft your own for your home building company that will stick in customer’s minds. And remember, brands can change their slogans — so don’t be afraid to test one out and see how it works.
Do you need some help crafting your slogan and taglines? Our home builder consulting services are designed to support builders with their marketing, sales, and development needs. Schedule a call with one of our account executives today.
