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Create a Cozy Sales ...

Create a Cozy Sales Center This Holiday Season

By Star Report 2 min read

Sprucing up your sales center is an easy way to grab buyers' attention and increase foot traffic. Not only that, but decorating allows customers to visualize what their new home might look like during the winter months. Whether it's decking the halls with tinsel and garland or gracing your model home with a tree, these simple ideas can go a long way in generating December sales:

Greet guests with a festive front porch.

Don't just decorate the interior of your model -- guests will form their first impression from the exterior! Light displays, wreaths, decorative snowmen, and 'season's greetings' signs can make your sales center even more welcoming.

Create a seasonal scheme. 

Match your model's seasonal decor by choosing a consistent color scheme. If you don't want to sport red and green, choose other wintery hues such as blue and silver or gold and white. Using specific materials or fabrics can also touch up your sales center. For example, include accents throughout a room by placing flannel pillows, pine-scented candles, and birch decor to create a cozy rustic theme.

Make customers merry with a host of treats. 

Though you may already have candy and water set out for visitors, the holidays are the perfect time to up your game. 'Tis the season to display a myriad of festive treats such as cookies and cocoa. Make things fun by setting up a hot chocolate station, complete with hot water, cocoa mix, marshmallows, and candy canes. You can also appeal to kids (and keep with the theme of home sales) by supplying your littlest guests with gingerbread-house building kits. 

Spread cheer by showcasing homeowner holiday cards.

If you're receiving thank-you cards or seasonal cards from homeowners, display them in your model. Consider creating a cute exhibit on the mantle or strung throughout a Christmas tree. Not only does this provide you with easy home decor, but can act as powerful testimonials for new prospects. 

Want more inspiration? Visit House Beautiful for creative ways to decorate your sales center.

Originally published Dec 8, 2016 under Explore the latest topics, updated November 15, 2021

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