New Home Star Hosts 2026 Sales Rally, Empowering Sales Teams Through Training and Leadership Development

PARK CITY, Utah (Sept. 24, 2026) — New Home Star brought together new home sales professionals and leaders from across the country for its 2026 Sales Rally, held September 22–24 in Park City, Utah. Centered around the theme Rooted & Rising, the event focused on strengthening sales performance, developing leadership capabilities, and equipping teams with actionable strategies to succeed in today's competitive housing market.

The three-day event featured 15 hands-on training sessions covering sales conversion, buyer engagement, mortgage financing, traffic generation, leadership development, and artificial intelligence. Role-specific programming provided sales professionals, managers, and directors with practical tools tailored to their responsibilities.

The rally focused on translating training into measurable results. Attendees joined market-specific working sessions to assess competitive positioning, identify local opportunities, and develop community strategies. Each participant left with three priority actions, one measurable 30-day goal, and an accountability partner to support continued progress.

The event also explored AI's role in new home sales, showing how technology can improve prospecting, follow-up, buyer preparation, and overall productivity.

Beyond professional development, New Home Star celebrated outstanding sales achievements and leadership at its national awards ceremony, recognizing top-performing individuals and teams nationwide.

The rally's impact extends beyond the event through ongoing learning resources, including targeted video training series designed to reinforce key strategies and support continued development.

Through initiatives like the annual Sales Rally, New Home Star continues to invest in its people and builder partnerships, reinforcing its commitment to stronger sales execution, professional growth, and long-term success in the home building industry.

About New Home Star

As the largest private seller of new homes in America, New Home Star partners with builders to help them sell more homes more profitably.™ Operating in over forty markets, New Home Star offers cutting-edge tools and an award-winning culture for builders to have sustainable, scalable success. The firm’s home builder solutions and services include home builder marketing, sales training, new home sales software, consulting, and more — each designed with the builder in mind to evolve with the ever-changing nature of our industry. Explore our services and offerings at newhomestar.com and find us on social for industry-leading insights.