Buyers are researching communities, comparing homes, evaluating affordability, and looking for answers long before they speak with sales.
That creates an opportunity for the website to do much more than generate traffic or capture a lead.
02 — What You'll Learn
We’ll walk through 10 areas every builder should evaluate to create a more connected website experience, from buyer discovery and conversion to follow-up, CRM, and attribution. Explore some of the key areas we’ll cover below.
Does your website clearly answer the questions buyers are asking? Explore how useful, structured content can support traditional search, emerging AI discovery, and better-informed buyers.
Is the website experience built around the consumers you’re actually trying to reach? We’ll look at how buyer profiles can help inform content, messaging, navigation, and calls to action.
Mobile-first is about more than responsive formatting. Evaluate how easily buyers can research communities, compare homes, explore floor plans, and take the next step from their phones.
Make communities, floor plans, and available homes easier to explore while creating an experience that stays useful as inventory changes.
Should every buyer see the same form? Explore how conversion opportunities can change depending on whether someone is researching, comparing, asking about incentives, or ready to schedule.
Consider whether your website can manage incentives at the market, community, and individual-home level—and help buyers understand affordability through monthly-payment messaging, not simply purchase price.
Explore how community events, promotions, and local opportunities can become part of the website experience and give buyers another reason to visit in person.
Can buyers schedule directly with the right community while still entering the appropriate OSC process? We’ll look at speed-to-lead, automated follow-up, CRM integration, call tracking, and attribution so that marketing and sales can better connect the buyer journey from the first conversion through the eventual sale.
A home builder website should work across the entire business, helping buyers research and engage, marketing attract and convert, sales nurture and sell, and operations measure and improve.
Reserve My Free Seat03 — Webinar Agenda
A practical 30-minute audit of the modern home builder website and the systems, experiences, and processes it should support.
How buyer behavior, AI search, mobile research, and new expectations are changing the role of the website.
A practical walkthrough of 10 areas every builder should evaluate across buyer experience, conversion, incentives, appointments, follow-up, attribution, and more.
How the website can connect the buyer experience with marketing, CRM, OSC, sales, automation, and attribution.
A framework for identifying what’s working today, where opportunities may exist, and what your team should consider next.
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Marketing Leaders
Evaluate buyer experience, content, conversion paths, attribution, campaign visibility, and how easily your team can manage the website.
Sales & OSC Leaders
Explore scheduling, lead routing, speed-to-lead, buyer context, and how the website can better support the handoff from digital engagement to personal follow-up.
Operations & Technology Leaders
Understand how CRM integration, inventory data, automation, call tracking, attribution, and backend infrastructure fit together.
Ownership & Executive Teams
Gain a clearer framework for evaluating what your website should accomplish for the business, whether you're improving the site you have today or planning a future investment.
04 — THE MODERN BUILDER WEBSITE
The home builder website has evolved.
It still needs to showcase homes and communities, but today it can play a much larger role, connecting the buyer experience with marketing, OSC, sales, CRM, automation, and measurement.
Help buyers find answers, explore communities and homes, understand affordability, and confidently take the next step.
Build content and experiences that support traditional search, AI discovery, campaigns, incentives, events, and changing buyer needs.
Create stronger handoffs through conversion paths, appointment scheduling, lead routing, timely follow-up, CRM integration, and sales visibility.
Why New Home Star
New Home Star is built to strengthen sales agents. The system is what scales. Our moat is the training infrastructure, institutional knowledge, and performance culture built over 17 years.
New Home Connect™ is the most comprehensive new home sales training platform ever built, with 500+ videos, structured curricula, and live coaching in one place. Seventeen years of collective intelligence that no individual carries.
Your team gains access to insights from the largest network of new home sales professionals in the country. National perspective, earned trust, and a competitive advantage no other training provider can offer.
Every coach and facilitator has real-world new home sales experience. These are proven practitioners who understand your world and have managed teams in every market condition.
No off-the-shelf programs. We assess your team, your communities, and your goals, then build a training package that fits your exact situation. Start with one component. Scale as you grow.
Training isn't a one-time event. Our system is designed for continuous improvement with weekly content, regular coaching, and performance tracking. The knowledge stays even when people move on.
What Builders Say
“Training that transforms sales teams with proven strategies and coaching... Our annual sales swelled by 6x in the first three years since partnering with New Home Star.”
“This approach has set us apart in the industry by allowing us to adapt to the unique needs of our sales team, thereby enhancing their capabilities and elevating the customer experience... We were able to exceed our annual sales plan by over 100 sales. ”
“We have had a couple of reps whose careers have taken off thanks to this training. One of our sales associates has been selling for about 10 weeks and has 30 sales.”
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“Our appointment-to-sale climbed to 61% in the first year of partnership.”
The Network Advantage
When you train with New Home Star, you unlock a proven sales curriculum and join the largest peer network in new home sales. Your agents learn alongside professionals from 50+ builders across the country, sharing what's working in real communities right now.
Chris Laskowski
Director of Marketing, New Home Star
Chris leads marketing strategy at New Home Star, helping connect digital strategy, technology, data, and the buyer journey to stronger business outcomes for home builders. During this session, Chris will share a practical framework for evaluating today's home-builder websites.
05 — Speaker
New Home Star has spent 17+ years working alongside home builders to improve sales performance.
Whether you're evaluating your current website or planning what comes next, this session will give you a practical framework for identifying opportunities and building the right foundation.
Join us for a practical look at 10 areas every home builder should evaluate to better connect the buyer experience with marketing, OSC, sales, CRM, automation, and attribution.
47 seats remaining — free to attend
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