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3 New Home Sale Technology Trends to Embrace in 2025

Written by Star Report | May 12, 2025

New home sales technology is constantly evolving. New tech is created and developed every day. This constant innovation means there is always something new to learn and discover. While that can be a little overwhelming, it’s also key for helping you sell homes more efficiently than ever.

Many new technologies are designed to make our lives easier and more efficient. You wouldn’t dream of leaving the house without your cell phone, yet just a few decades ago, they weren’t being used by the average person. The same goes for GPS, computers, and so many other countless devices we use on a daily basis. What new technologies are being introduced today that will someday be so routine you forget it was once new? 

Fear of something new can lead to missed opportunities, particularly regarding technology in the workplace. If you are too afraid of new technology, you may miss out on opportunities to learn and grow your personal brand as well as your community. You don’t want to sleep on the tech mentioned in this book.

We encourage you to dig deeper into the tech trends outlined in our e-book 3 Technology Trends Your New Home Sales Team Should Embrace This Year and utilize them to your advantage when selling new homes. You won’t believe what a difference they can make towards meeting quarterly sales goals.

1. Leverage Untapped Equity in Your CRM

Your next home buyer is quite possibly someone already in your contact list. Don’t let them sit in there, forgotten and going cold. Your database, also known as a CRM, as a real estate agent should have four types of contacts. A CRM leverages the most effective new home sales technology in the industry. It will save these contacts for you, as well as tons of other pertinent buyer information. 

  • Prospects: Prospects are individuals who you have worked with in the past that haven’t yet found their perfect home. This isn’t just a lead; a prospect is a person or couple that is qualified by their interest in working with you. These are people who have expressed direct interest in buying a home. Check in with them to see how they’re doing in their home buying search, whether they’ve had any life changes or perhaps are even more motivated to buy than they were before. 
  • Homeowners: Zero in on homeowners by reaching out to any homebuyers who have purchased and you’ve worked with within the last two years. Touch base and see if they have any opportunities for you. They may know someone interested in moving, as people often talk about in casual conversation long before they’re ready to contact a real estate agent. 
  • Real estate agents: We recommend growing and cultivating your real estate agent network by ensuring you have a connection, either via email or text, every 45 days. Keep adding to your list. Attend networking events, exchange cards, and keep the contact information of anyone you meet. 
  • Local businesses: Your CRM should be filled with contacts in local businesses. We recommend you have a running list of their contact information and then develop special incentives for them. You may be surprised just how effective building out a B2B sales approach can be. 

2. Prioritize Social Media Efforts

If you’re not yet taking full advantage of your social media presence, you’re missing a huge opportunity. While there are a plethora of platforms you can and should be on, we’re going to focus on Facebook in this section because it is the most important for those in your position to be on. Bonus: these practices are applicable to other platforms, including Instagram. 

Whether you’re new to new home sales or are looking to revamp your marketing social efforts, these are the building blocks of professional-grade social platforms and an effective online presence

  • Establish and grow a Facebook business page and personal page
  • Build the right types of connections
  • Grow your business page “likes”
  • Post great content
  • Schedule your content

3. Utilize ChatGPT and Other AI Software

ChatGPT is a natural language processing tool made possible via AI technology. It allows you to have humanlike conversations, which is why it is referred to as a chatbot. Accessing ChatGPT is simple; you do so by visiting chat.openai.com and creating an account. Once you log in, simply start communicating with ChatGPT. Get your conversation started by asking a question or giving it a command. Be as specific as possible. Common ways to begin would be something like “Write me a thank you message to a person who bought a house in my community.” or “Craft an email letting readers know I have an open house this weekend.” The software does the rest. 

It’s important to point out that ChatGPT isn’t the only tool of this kind out there, but simply the most popular at the time of writing. All of these tips apply to AI conversation bots in general, so go ahead and use whichever you like the best.

 We recommend using ChatGPT or a similar AI tool for five situations:

  1. Social media content
  2. MLS listings
  3. Blogs
  4. Follow-up emails
  5. Community profiles

Stay Up-to-Date with the Latest ChatGPT New Home Sales Technology

For a deeper understanding of the biggest tech trends in the home building industry, download the full 3 Technology Trends Your New Home Sales Team Should Embrace This Yearebook today.