Chicago, IL (September 25, 2025) — Amid the rolling hills of Austin, Texas, New Home Star hosted a three-day Sales Rally focused on sales training, employee recognition, and other team-building activities to help approach new home sales with fresh, cutting-edge strategies. This year’s theme, Shift, was a call to take ownership, move with speed, and transform market shifts into strategic wins.
“Each year, this event brings together the brightest new home sales leaders to develop strategies that help keep New Home Star at the forefront of the home building industry,” said New Home Star founder David Rice. “The 2025 Sales Rally thought bigger and bolder, driving the future of new home sales, and advancing our vision of becoming the best new home sales company in the world.”
New home sales leaders and agents gathered in this innovative city to discuss and collaborate on new home sales and marketing strategies that utilize technology to navigate the ever-evolving real estate industry with purpose and agility. Attendees were given access to eleven expert-led workshops built to equip agents with tools and tips to leverage technology to better streamline their sales process.
“It is truly incredible to witness the transformation that takes place at Sales Rally and the remarkable growth of our people,” says Senior Vice President Keith McKinney.
Training and games were not the only offerings at the event. Attendees had countless opportunities to network and connect with fellow new home sales professionals from across the country while experiencing the energetic hub of Austin. The event also celebrated employee success with awards for the top sales performers and New Home Connect™️ users and honored online sales achievements, corporate standouts, and sales leadership.
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About New Home Star
As the largest private seller of new homes in America, New Home Star partners with builders to help them sell more homes more profitably.™ Operating in over forty markets, New Home Star offers cutting-edge tools and an award-winning culture for builders to have sustainable, scalable success. The firm’s home builder solutions and services include home builder marketing, sales training, new home sales software, consulting, and more — each designed with the builder in mind to evolve with the ever-changing nature of our industry. Explore our service and offerings at newhomestar.com and find us on social for industry-leading insights.