Chicago, IL (May 21, 2026) — New Home Star hosted its Sales Director Summit in Denver, CO, on May 13–16, 2026. This year’s theme, “Sales Winning Tactics,” centers on mastering the science of selling homes, with a focus on intentional execution, refining point-of-sale performance, and empowering leaders to take greater control of sales outcomes in their markets.
“One of our core values is to innovate and deliver best-in-class service,” said New Home Star Founder David Rice. “In a market where results are increasingly hard-won, these summits empower our leaders to align on focused, 30-day action plans that drive sales through strategies designed to increase conversion rates and attract high-quality traffic.”
The program featured classroom-style sessions, breakout groups, and collaborative discussions focused on strategic planning for the second half of the year ahead. Directors analyzed their own sales plan, leveraged AI-powered tools to build staffing and performance plans, and collaborated in builder-specific groups to develop focused 30-day action plans. By translating strategy into disciplined execution, the company continues to strengthen performance across its divisions and drive measurable results in local markets nationwide.
Amid a rapidly evolving real estate landscape, a strong sales foundation remains critical for high-performing sales teams. New Home Star delivers personalized, performance-driven strategies exclusively for builders, supported by focused 90-day action plans designed to accelerate sales and drive measurable results.
About New Home Star
As the largest private seller of new homes in America, New Home Star partners with builders to help them sell more homes more profitably.™ Operating in over forty markets, New Home Star offers cutting-edge tools and an award-winning culture for builders to have sustainable, scalable success. The firm’s home builder solutions and services include home builder marketing, sales training, new home sales software, consulting, and more — each designed with the builder in mind to evolve with the ever-changing nature of our industry. Explore our services and offerings at newhomestar.com and follow us on social media for industry-leading insights.