Chicago, IL (February 2, 2026)— New Home Star, the nation’s largest private seller of new homes, announced the launch of Astro AI, a groundbreaking AI (artificial intelligence) platform built specifically for new home sales professionals, sales directors, and builder executives. Astro AI introduces a new era of real-time intelligence, performance enablement, and scalable training for the home building industry.
“Astro AI is redefining what’s possible in new home sales,” said New Home Star Founder, David Rice. “For the first time, builders can equip their teams with on-demand intelligence that adapts to the market, supports critical decisions, and strengthens performance across every community.”
Drawing from New Home Star’s industry-leading sales training ecosystem, spanning 500+ training modules, 54,000+ expert-answered questions, and used by over 60 builders around the United States and Canada, Astro AI gives industry professionals instant access to insights built on decades of new home sales experience.
New home sales professionals receive immediate answers to complex industry questions, leveraging the power of ChatGPT integrated directly into a full-scale platform built for new home sales. Astro AI analyzes local market data, buyer behavior, and community positioning to help users evaluate their Target Consumer Profile (TCP). This enables more strategic outreach, better community marketing, and stronger alignment with the buyers most likely to convert. Builders can quickly access competitor pricing, incentive habits, and design trends, empowering more confident decision-making around pricing, differentiation, and product strategy.
New Home Star will host an exclusive webinar event to introduce Astro AI and demonstrate how sales teams, directors, and executives can leverage the platform to elevate performance across their organization.
Astro AI Launch Event
Date: Wednesday, February 4, 2026
Time: 2:00-2:30 pm CST
About New Home Star
As the largest private seller of new homes in America, New Home Star partners with builders to help them sell more homes more profitably.™ Operating in over forty markets, New Home Star offers cutting-edge tools and an award-winning culture for builders to have sustainable, scalable success. The firm’s home builder solutions and services include home builder marketing, sales training, new home sales software, consulting, and more — each designed with the builder in mind to evolve with the ever-changing nature of our industry. Discover our services and offerings at newhomestar.com and follow us on social media for industry-leading insights.