News
December 7, 2009 - Article as seen in NAHB's "Nation's Building News:"
Move Forward in Your Market With Market Research
Market research is more important in our industry than it has ever been. Regardless of your situation, challenges or objectives, utilizing a strategic approach to market research and analysis will equip you with the insight – and just as importantly, the confidence – you need to accomplish your goals and navigate through a difficult housing market.
September 21, 2009 – New Home Star Recognized by Home Building Industry for Top Sales in North Carolina Housing Market
It didn’t take long for Chicago-based New Home Star to have an impact in the North Carolina housing market. After partnering with Gateway Homes in July, New Home Star has received the Top Sales Award from the Triangle Sales and Marketing Council for the month of August. Under the local leadership of Jonathan Hayward, New Home Star provides sales and marketing outsourcing services to builders and developers throughout the Triangle Area.
September 9, 2009 – New Home Star Appoints Home Building Executive Joseph Reese to Lead Texas Outsourcing Expansion
Chicago-based New Home Star has expanded sales and marketing outsourcing services to Texas builders and developers under the leadership of homebuilding executive Joseph Reese. Reese joins an accomplished New Home Star team shifting the new home sales and marketing status quo. Reese will work directly with New Home Star President, David Rice, providing Texas area builders and developers with comprehensive sales and marketing assistance.
September 4, 2009 – New Home Star Appoints Jeff Galindo to Oversee Home Building Industry Outsourcing Expansion
Former Lennar Homes Senior Vice President of Sales and Marketing, Jeff Galindo, has joined New Home Star, a rapidly expanding new home sales and marketing outsource company. As Senior Vice President of Operations, Galindo will lead New Home Star expansion into the Southwestern United States, overseeing all company operations and builder relations.
August 25, 2009 – New Home Star Brings Sales and Marketing Outsource Success to Colorado Home Builder Challenger Homes
The recent partnership between Chicago-based New Home Star and Colorado Springs-based Challenger Homes has the homebuilder staking their claim in a shifting housing market. With a focus on positioning builders for long-term success, New Home Star currently serves as the complete sales and marketing outsource for Challenger Homes.
August 11, 2009 – New Home Star Launches New Divisions, New Direction for Home Building Industry
New Home Star is redefining the conventional approach to sales and marketing in the homebuilding industry and delivering stability in a shifting market. New Home Star recently launched a new website to reflect the increase in coverage and capabilities. In addition to providing new home sales and marketing outsource services for residential builders and developers, New Home Star now offers specialized services for banks, as well as destination and urban developments across of North America.
July 20, 2009 – J. Lawrence Homes and New Home Star
New Home Star is thrilled by the addition of J. Lawrence Homes to the growing list of clientele throughout the Midwest. J. Lawrence Homes, owned and operated by John Wozniak and Jim Chittaro, currently have 6 community locations throughout the Chicago area and are continually looking to expand. New Home Star’s national presence with strong footholds in Colorado, Texas, Nevada and Florida was a significant factor in J. Lawrence’s determination to join forces with New Home Star.
July 1, 2009 – Challenger Homes and New Home Star form partnership.
Challenger Homes, the second largest homebuilder in Colorado Springs, has now officially outsourced all Sales and Marketing to New Home Star. This latest acquisition means New Home Star is now representing 2 of the top 4 builders in the Colorado Springs market.
June 20, 2009 – The Henning Estates by Rock Creek Homes Grand Opens
The Henning Estates, a beautiful community in the Northwestern Chicago Suburbs, is officially open for sale. New Home Star has been integral in the Henning Estates finally reaching this phase. New Home Star has entrusted the success of The Henning Estates to Zach Frazier, one of the fastest rising sales talents in Chicago.
June 5, 2009 – New Home Star’s Colorado Division Continues to Grow
Keith McKinney and his team in the Colorado Division of New Home Star are growing rapidly. The Colorado division recently added Orla Homes to the stable of clientele, making that 2 new clients acquired in the last 2 months!
May 26, 2009 – Star Marketing is Launched
New Home Star welcomes Ken Mack-Solden, a Real Estate expert with over 2 decades of Marketing success. The advent of Ken now allows New Home Star to offer full Marketing Agency support to all clients.
April 8, 2009 – New Home Star comes to the Motor City
New Home Star is proud to announce it’s most recent partnership with Detroit based Trowbridge Companies.
March 31, 2009 - Today’s Homes Success
In 2008 Today's Homes of Colorado Springs, CO www.todayshomes.com sold just under 90 homes for a total of 4.7% market share. Thus far in 2009 Today's Homes has 12% market share! New Home Star's intelligent marketing solutions, expert sales training, and operational efficiency have made the difference! Keith McKinney, Sales Director for New Home Star, in the Colorado Division attributes the success to one word...execution. "At New Home Star, we have the tools and process to figure out each community's strategy...we then match those needs with the right person to EXECUTE that strategy. And that makes the difference."
March 1, 2009 - Erik Pekarski joins New Home Star
The profile of industry experts associated with New Home Star continues to grow. Erik Pekarski, recently the International Vice President of Client Relations for DAMAC, Inc. of Dubai, UAE and formerly National Vice President of Strategic Operations for a Fortune 100 homebuilder has joined New Home Star as Senior Vice President. "Erik brings a tremendous amount of experience at the national level to our team, and we couldn't be more excited that he chose to bring his talents to New Home Star", said David Rice, President of New Home Star. Erik's primary responsibilities will be to leverage his expertise in creating national and international departments in growing the Urban and Destination divisions of New Home Star. When asked why he chose New Home Star over a multitude of industry opportunities, Erik pointed to the state of the industry. "Our industry needs New Home Star," he said. "Intelligent marketing strategies for today's economic climate coupled with expertly trained sales associates is something that every builder and developer could use. I'm excited about the opportunity to revolutionize this industry."
February 18, 2009 - New Home Star begins working with Financial Institutions
The unfortunate state of the housing industry has created an environment where banks, mezzanine financers and receivers of all sizes are finding themselves with homes, lots and land that they now control. Many of these institutions have no in-house expertise on monetizing and cash flowing an asset. Enter New Home Star. "We're in a position to help these financial institutions in the same ways that we help builders and developers across the country" said Dave Rice, President of New Home Star. "Many times these reason these assets weren't performing was due to their market positioning. We are experts at not only determining the appropriate use and product offerings for a community, but also how to market them very cost effectively. Banks and Mezzanine Financers find that expertise very valuable." One of the Nation's largest banks is bringing New Home Star in to provide clear guidance and positioning on properties in Illinois, Florida, Iowa, and North Carolina. Additionally, one of Chicago's largest Mezzanine Financiers is utilizing New Home Star's Austin Division for Sales and Marketing guidance on a workout project in central Texas.
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