Q: What exactly does New Home Star do?

A: New Home Star markets and sells new residential construction for builders, developers, and financial institutions. From the early planning of a new project to the selling of close-out units, we possess an expertise in all facets of new residential development sales and marketing. Whether working with your existing sales team or providing a full-outsource solution, New Home Star provides unmatched expertise to keep our clients on the leading edge of successful strategies.


Q. How long has New Home Star been in business?

A: New Home Star was created in 2007 in response to the rapidly changing real estate market. Founder, David Rice, quickly recognized a need for a higher level of sales and marketing expertise than was being attained by stagnant in-house sales teams or unfocused general real estate brokerages. Just over two years later, New Home Star is operating in nine markets with management of over sixty new home developments.


Q: Who are the people behind New Home Star?

A: Made up of a team of true experts, New Home Star is home to some of the best and brightest sales and marketing minds in our industry. Check out our bio page to learn more about the NHS leadership, but the real strength of the team is in the sales associates who we employ. New Home Star recruits and develops a stable of Star Sales Associates that win the fight of the sales battle every day to increase market share for our clients.


Q: What will my customers experience?

A: Your clients will feel that they are dealing with one team…your team. Our Star Associates carry business cards with your company’s name and send emails from your company’s server. When we’re talking about our builder clients, we say “We” NOT “They”. We form one unified team that works together to deliver the experience of a lifetime to each and every customer.


Q: What difference can it really make?

A: We believe in a simple equation: Sales = Traffic x Conversion Rate. New Home Star makes a science of driving more traffic for less dollars and achieving a higher sales conversion rate by having a better point-of-sale experience with a more robust follow-up program. Even when ‘inheriting’ associates from our client’s existing sales team, we often experience an immediate increase in traffic and sales. It is our approach that systematically and scientifically generates more sales. Simply put, it works.


Q: How much does it cost?

A: Our clients report that their partnership with New Home Star doesn’t “cost” anything; it actually makes them money. Performance is always our top priority and our pricing is usually a combination of a low marketing fee and a percentage of sales revenue paid at each closing. New Home Star offers a full-outsource solution and maintains a Real Estate Brokerage License in every State of operation. A thorough analysis of our clients existing costs often proves the NHS solution to be a small premium over their existing efforts.


Q: How will I, the operator, be involved in the process?

A: In the spirit of service and teamwork, our team works diligently to support our clients with the highest level of visibility and understanding. We have perfected a systematic process for operational improvement and selling success. You stay in the driver’s seat and have more information, tools, and resources at your fingertips than ever before.


Q: How does it compare to my current in-house manager and team?

A: As an organization, we are spread out across North America and draw from decades of the highest level of responsibility inside of the new residential construction industry. Every day, intelligence is drawn from all types of builders and developers in all price ranges and geographic regions. This intelligence is sorted and assimilated into our ever-evolving playbook of strategies and tactics. Local leadership disseminates this cutting-edge understanding to our clients to give them a true advantage. A national perspective, coupled with an intense focus at the local grassroots-level, allows our team to deliver sales and closings at an improved pace and price.


Q: How is New Home Star different than another Broker team?

A: We only do new home sales. We’re not distracted by the resale listing that so many Brokers are often tempted to direct your leads toward. Your leads are YOURS…you’ve paid to bring them to YOUR communities, and our Associates earn their living one way- selling YOUR homes. This singular focus allows an expertise and dedication that is not common among general real estate brokers.


Q: How will this partnership impact the rest of my organization?

A: Read our testimonials! The biggest surprise to most of our new clients is the impact that New Home Star has on their entire organization. Our clients experience a renewed sense of hope and optimism throughout their organization when the energy and expertise of New Home Star is deployed.


Our model is simple, but...

We understand each client is unique…

Our solution is comprehensive and customized for you.


These answers address some common questions we receive.


There is no substitute for meeting face to face to discuss your specific goals and objectives. Contact us to learn more or set an appointment.


But don’t take our word for it, see what our clients are saying about us.



If you have questions not answered by the FAQs,

call 800.730.6170

or email us at info@newhomestar.com

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